Eric Bradlow
University of Pennsylvania
H-index: 57
North America-United States
Top articles of Eric Bradlow
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior | JOURNAL OF MARKETING | Joy Lu Eric T Bradlow J Hutchinson | 2024/3/20 |
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary | Journal of Marketing | Blakeley B McShane Eric T Bradlow John G Lynch Jr Robert J Meyer | 2024/2/7 |
FRIDAY, FEBRUARY 2, 2024 | Eric Bradlow | 2024/2/2 | |
EXPRESS: More Likely to Pay but Less Engaged: the Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior | Journal of Marketing | Joy Lu Eric T Bradlow J Wesley Hutchinson | 2024/1/8 |
A Bayesian Dual-Network Clustering Approach for Selecting Data and Parameter Granularities | Available at SSRN 4497834 | Mingyung Kim Eric Bradlow Raghuram Iyengar | 2023/5/25 |
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation | International Journal of Research in Marketing | Valeria Stourm Eric T Bradlow | 2023/6/1 |
Testing theories of goal progress in online learning | Journal of Marketing Research | Joy Lu Eric T Bradlow J Wesley Hutchinson | 2022/2 |
Marketing Letters encourages submissions to Replication Corner | International Journal of Research in Marketing | Aparna A Labroo Natalie Mizik Russell S Winer | 2022 |
Selecting data granularity and model specification using the scaled power likelihood with multiple weights | Marketing Science | Mingyung Kim Eric T Bradlow Raghuram Iyengar | 2022/7 |
Fast construction of interpretable whole-brain decoders | Cell Reports Methods | Sangil Lee Eric T Bradlow Joseph W Kable | 2022/6/20 |
Two-for-One Conjoint: Bayesian Cross-Category Learning for Shared-Attribute Categories | Available at SSRN 4136593 | John McCoy Rachele Ciulli Eric Bradlow | 2022/6/14 |
The Dark Side of Category Expansion: Will (and Which) Existing Ones' Pay the Price'? | Available at SSRN 3837014 | Qi Yu Ron Berman Eric Bradlow | 2021/4/30 |
Thresholded Partial Least Squares: Fast Construction of Interpretable Whole-brain Decoders | BioRXiv | Sangil Lee Eric T Bradlow Joseph W Kable | 2021/2/12 |
Fusion modeling | Elea McDonnell Feit Eric T Bradlow | 2021/12/3 | |
Correction to: Wharton Marketing: Where Academia Meets Practice | Customer Needs and Solutions | Eric T Bradlow Iyengar Raghuram Barbara E Kahn Catherine Lamberton Leonard M Lodish | 2021/12/1 |
Wharton Marketing: Where Academia Meets Practice | Customer Needs and Solutions | Eric T Bradlow Raghuram Iyengar Barbara E Kahn Catherine Lamberton Leonard M Lodish | 2021/12 |
Inferring Individual Preferences and Intra-Household Dynamics with Aggregate Data: An Application to Targeted TV Advertising | Available at SSRN 3864575 | Liangbin Yang Eric Bradlow Peter Fader | 2021/6 |
A flexible demand model for complements using household production theory | Marketing Science | Ludovic Stourm Raghuram Iyengar Eric T Bradlow | 2020/7 |
Relaunching Marketing Letters | Marketing Letters | Eric T Bradlow Peter N Golder Joel Huber Sandy Jap Aparna A Labroo | 2020/12 |
Refocusing loyalty programs in the era of big data: a societal lens paradigm | Marketing Letters | Valeria Stourm Scott A Neslin Eric T Bradlow Els Breugelmans So Yeon Chun | 2020/12 |
