John R. Hauser

John R. Hauser

Massachusetts Institute of Technology

H-index: 64

North America-United States

About John R. Hauser

John R. Hauser, With an exceptional h-index of 64 and a recent h-index of 35 (since 2020), a distinguished researcher at Massachusetts Institute of Technology, specializes in the field of Marketing, Management, Product Development.

His recent articles reflect a diverse array of research interests and contributions to the field:

Supply Side Considerations When Using Conjoint Analysis in Litigation

From Clicks to Returns: Website Browsing and Product Returns

Leveraging the power of images in managing product return rates

Artificial Intelligence and user-generated data are transforming how firms come to understand customer needs

Product aesthetic design: A machine learning augmentation

The MIT Marketing Group

Search for strongly interacting massive particles generating trackless jets in proton–proton collisions at

Design and evaluation of product aesthetics: A human-machine hybrid approach

John R. Hauser Information

University

Position

Kirin Professor of Marketing

Citations(all)

34386

Citations(since 2020)

6057

Cited By

77794

hIndex(all)

64

hIndex(since 2020)

35

i10Index(all)

119

i10Index(since 2020)

72

Email

University Profile Page

Massachusetts Institute of Technology

Google Scholar

View Google Scholar Profile

John R. Hauser Skills & Research Interests

Marketing

Management

Product Development

Top articles of John R. Hauser

Title

Journal

Author(s)

Publication Date

Supply Side Considerations When Using Conjoint Analysis in Litigation

Handbook of Marketing Analytics: Methods and Applications in Marketing, Public Policy, and Litigation,(Edward Elgar), Natalie Mizik and Dominique Hanssens, Eds.(2024), MIT Sloan Research Paper Forthcoming

Rene Befurt

Felix Eggers

John R Hauser

2024

From Clicks to Returns: Website Browsing and Product Returns

Available at SSRN 4709851

Marat Ibragimov

Siham El Kihal

John R Hauser

2024

Leveraging the power of images in managing product return rates

Marketing Science

Daria Dzyabura

Siham El Kihal

John R Hauser

Marat Ibragimov

2023/11

Artificial Intelligence and user-generated data are transforming how firms come to understand customer needs

John R Hauser

Zelin Li

Chengfeng Mao

2023/3/13

Product aesthetic design: A machine learning augmentation

Alex Burnap

John R Hauser

Artem Timoshenko

2023/4/3

The MIT Marketing Group

Customer Needs and Solutions

John R Hauser

2022/6

Search for strongly interacting massive particles generating trackless jets in proton–proton collisions at

The European Physical Journal C

Armen Tumasyan

Wolfgang Adam

Thomas Bergauer

Marko Dragicevic

Janos Erö

...

2022/3

Design and evaluation of product aesthetics: A human-machine hybrid approach

Available at SSRN 3421771

Alex Burnap

John R Hauser

Artem Timoshenko

2021

Soul and machine (learning)

Marketing Letters

Proserpio Davide

John R Hauser

Xiao Liu

Amano Tomomichi

Alex Burnap

...

2020/12/1

See List of Professors in John R. Hauser University(Massachusetts Institute of Technology)

Co-Authors

H-index: 73
Pradeep Chintagunta

Pradeep Chintagunta

University of Chicago

H-index: 68
James B. Orlin

James B. Orlin

Massachusetts Institute of Technology

H-index: 66
Gerard Tellis

Gerard Tellis

University of Southern California

H-index: 51
birger Wernerfelt

birger Wernerfelt

Massachusetts Institute of Technology

H-index: 49
Glen L. Urban

Glen L. Urban

Massachusetts Institute of Technology

H-index: 43
Steven Shugan

Steven Shugan

University of Florida

academic-engine