Gerard Tellis
University of Southern California
H-index: 66
North America-United States
Top articles of Gerard Tellis
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Product Recall: A Synthesis of Marketing Findings and Research Directions | Vivek Astvansh | 2024/3/1 | |
Can AI help in ideation? A theory-based model for idea screening in crowdsourcing contests | Marketing Science | J Jason Bell Christian Pescher Gerard J Tellis Johann Füller | 2024/1 |
Cash or Non-Cash? Unveiling Ideators' Incentive Preferences in Crowdsourcing Contests | Journal of Management Information Systems | Christoph Riedl Johann Füller Katja Hutter Gerard J Tellis | 2024/4/2 |
Product recall: a synthesis of multidisciplinary findings, and research directions | Vivek Astvansh Kersi Antia Gerard Tellis | 2024/3/23 | |
What Is (and Isn’t) a Product Recall? | Vivek Astvansh Kersi D Antia Gerard J Tellis | 2024/3/15 | |
Lockdown without loss? A natural experiment of net payoffs from COVID-19 lockdowns | Journal of Public Policy & Marketing | Gerard J Tellis Ashish Sood Sajeev Nair Nitish Sood | 2023/4 |
Fooled by success: how, why, and when disclosures fail or work in mutual fund ads | Journal of public policy & marketing | Joseph M Johnson Gerard J Tellis Noah VanBergen | 2022/1 |
Leapfrogging, cannibalization, and survival during disruptive technological change: the critical role of rate of disengagement | Journal of Marketing | Deepa Chandrasekaran Gerard J Tellis Gareth M James | 2022/1 |
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value | International Journal of Research in Marketing | Abhishek Borah S Cem Bahadir Anatoli Colicev Gerard J Tellis | 2022/3/1 |
Machine learning for creativity: Using similarity networks to design better crowdfunding projects | Journal of Marketing | Yanhao “Max” Wei Jihoon Hong Gerard J Tellis | 2022/3 |
The research impact of Dr. Jagdish Sheth | Journal of Global Scholars of Marketing Science | Gerard J Tellis Seshadri Tirunillai | 2021/7/3 |
How long should social distancing last? Predicting time to moderation, control, and containment of COVID-19 | Predicting Time to Moderation, Control, and Containment of COVID-19 (March 28, 2020). USC Marshall School of Business Research Paper | Gerard J Tellis Ashish Sood Nitish Sood | 2020/3/28 |
Can AI help in crowdsourcing? testing alternate algorithms for idea screening in crowdsourcing contests | Jason Bell Christian Pescher Gerard J Tellis J Fuller | 2020/12/17 | |
Big Data of Volatility Spilovers of Brands across Social Media and Stock Markets | CL Deijen A Borah Gerard Tellis Philip Hans Franses | 2020/1/15 | |
Big data analysis of volatility spillovers of brands across social media and stock markets | Industrial Marketing Management | Myrthe Van Dieijen Abhishek Borah Gerard J Tellis Philip Hans Franses | 2020/7/1 |
Commentaries: The Bass model: A parsimonious and accurate approach to forecasting mortality caused by COVID-19 | Intern. J. of Pharmaceutical and Healthcare Marketing | Greg Allenby L Gengler A Sood GJ Tellis RS Winer | 2020 |
Price of delay in Covid-19 lockdowns: Delays spike total cases, natural experiments reveal | USC Marshall School of Business Research Paper | Gerard J Tellis Nitish Sood Ashish Sood | 2020/5/4 |
What drives virality (sharing, spread) of YouTube video ads: Emotion vs brand prominence and information | Marketing Science Working Paper Series | Gerard J Tellis Deborah J MacInnis Seshadri Tirunillai | 2020/4/23 |
Machine Learning for Creativity: How Similarity Networks Help to Design Winning Projects in Crowdfunding? | Forthcoming in Journal of Marketing | Jihoon Hong Yanhao'Max' Wei Gerard J Tellis | 2020/12/28 |
Why did US governors delay lockdowns against COVID-19? Disease science vs learning, cascades, and political polarization | Disease Science vs Learning, Cascades, and Political Polarization (April 13, 2020). USC Marshall School of Business Research Paper | Gerard J Tellis Nitish Sood Ashish Sood | 2020/4/13 |
