Shuba Srinivasan

Shuba Srinivasan

Boston University

H-index: 33

North America-United States

About Shuba Srinivasan

Shuba Srinivasan, With an exceptional h-index of 33 and a recent h-index of 26 (since 2020), a distinguished researcher at Boston University, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Optimized RB-RNN: Development of hybrid deep learning for analyzing student’s behaviours in online-learning using brain waves and chatbots

The Impact of Advertising On a Company’s Stock Price: Conditions for Positive, Neutral, Negative, And Reverse Effects

Local search enhanced optimal Inception-ResNet-v2 for classification of long-term lung diseases in post-COVID-19 patients

Agriculture Yield Estimation Using Machine Learning Algorithms

From First Impressions to Lasting Influence: Advertising Sequence Response Dynamics in Retail Environments

Monitoring Marketing Sources of Brand Reputation Risk

Real-time Monitoring of Women's Safety Through Bluetooth Low Energy and iBeacons

Unleashing the Potential of IoT in Tackling Ocean Pollution: A Data-Driven Approach for Marine Ecosystem Conservation

Shuba Srinivasan Information

University

Position

___

Citations(all)

8346

Citations(since 2020)

3275

Cited By

6052

hIndex(all)

33

hIndex(since 2020)

26

i10Index(all)

80

i10Index(since 2020)

48

Email

University Profile Page

Boston University

Google Scholar

View Google Scholar Profile

Shuba Srinivasan Skills & Research Interests

Marketing

Top articles of Shuba Srinivasan

Title

Journal

Author(s)

Publication Date

Optimized RB-RNN: Development of hybrid deep learning for analyzing student’s behaviours in online-learning using brain waves and chatbots

Expert Systems with Applications

S Sageengrana

S Selvakumar

S Srinivasan

2024/8/15

The Impact of Advertising On a Company’s Stock Price: Conditions for Positive, Neutral, Negative, And Reverse Effects

Available at SSRN 4694164

Shuba Srinivasan

Dominique M Hanssens

2023/9/8

Local search enhanced optimal Inception-ResNet-v2 for classification of long-term lung diseases in post-COVID-19 patients

Automatika

Anusha Sanampudi

S Srinivasan

2024/4/2

Agriculture Yield Estimation Using Machine Learning Algorithms

Ramakrishnan Raman

Hanumaji Kantari

Atul A Gokhale

K Elangovan

B Meenakshi

...

2024/3/14

From First Impressions to Lasting Influence: Advertising Sequence Response Dynamics in Retail Environments

Available at SSRN 4694203

Maarten J Gijsenberg

Julien Schmitt

Jaap Wieringa

Shuba Srinivasan

2024

Monitoring Marketing Sources of Brand Reputation Risk

NIM Marketing Intelligence Review

Susan Fournier

Shuba Srinivasan

2023/5/1

Real-time Monitoring of Women's Safety Through Bluetooth Low Energy and iBeacons

Vivek Sharma

S Srinivasan

Chitra Sabapathy Ranganathan

N Latha

G Elavel Visuvanathan

2023/8/18

Unleashing the Potential of IoT in Tackling Ocean Pollution: A Data-Driven Approach for Marine Ecosystem Conservation

S Srinivasan

TR Saravanan

J Vimala Ithayan

EN Ganesh

A Sangeerani Devi

2023/8/18

Photovoltaic-Fed Buck Converter for Low Energy Efficient IoT Systems

S Srinivasan

Ramakrishnan Raman

V Sridevi

Vijay Kumar Pandey

EN Ganesh

2023/10/18

IoT Enabled Space Vector Modulation Control for Multilevel Converters in Renewable Energy Systems

TS Balaji Damodhar

Ramakrishnan Raman

Atul A Gokhale

R Babuji

K Sasikala

...

2023/12/19

Metaheuristics with Vector Quantization Enabled Codebook Compression Model for Secure Industrial Embedded Environment

INTELLIGENT AUTOMATION AND SOFT COMPUTING

Adepu Shravan Kumar

S Srinivasan

2023/1/1

DAuth—Delegated Authorization Framework for Secured Serverless Cloud Computing

Wireless Personal Communications

P Padma

S Srinivasan

2023/4

Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing

Journal of the Academy of Marketing Science

Albert Valenti

Shuba Srinivasan

Gokhan Yildirim

Koen Pauwels

2023/8/5

Cloud Server Based Intelligent Health Care Kit using Body Sensor Network

A Arul Prasath

S Srinivasan

Chitra Sabapathy Ranganathan

N Latha

K Saravanan

2023/8/18

Application of IoT and Big Data in Automated Healthcare

A Krishnaraju

K Sreenivasan

P Marisami

B Prakash

S Srinivasan

2023/10/6

Efficient Fault Detection by Test Case Prioritization via Test Case Selection

Journal of Electronic Testing

J Paul Rajasingh

P Senthil Kumar

S Srinivasan

2023/12

Detection of safety wearable’s of the industry workers using deep neural network

Materials Today: Proceedings

TS Balaji

S Srinivasan

2023/1/1

Hybrid Deep Learning-Improved BAT Optimization Algorithm for Soil Classification Using Hyperspectral Features.

Computer Systems Science & Engineering

S Prasanna Bharathi

S Srinivasan

G Chamundeeswari

B Ramesh

2023/4/1

Performance evaluation of classifiers for non communicable diseases

AIP Conference Proceedings

S Srinivasan

S Selvakumar

Pacha Shobha Rani

D JayaKumar

2023/1/30

Advertising's Impact on Brand Price Elasticity

Available at SSRN 4694207

Berk Ataman

Koen Pauwels

Shuba Srinivasan

Marc Vanhuele

2023/7/13

See List of Professors in Shuba Srinivasan University(Boston University)

Co-Authors

H-index: 53
Chrysanthos Dellarocas

Chrysanthos Dellarocas

Boston University

H-index: 45
Susan Fournier

Susan Fournier

Boston University

H-index: 29
Prasad A. Naik

Prasad A. Naik

University of California, Davis

H-index: 27
Erik Rolland

Erik Rolland

California State Polytechnic University, Pomona

H-index: 26
H. Peter Boswijk

H. Peter Boswijk

Universiteit van Amsterdam

H-index: 16
Oliver Rutz

Oliver Rutz

University of Washington

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