ProfessorsProfessors of University of California, DavisPrasad A. Naik

Prasad A. Naik

University of California, Davis

H-index: 29

North America-United States

About Prasad A. Naik

Prasad A. Naik, With an exceptional h-index of 29 and a recent h-index of 19 (since 2020), a distinguished researcher at University of California, Davis, specializes in the field of Marketing, Dynamic Models, Big Data, Dimension Reduction, Advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sustainability Communications and corporate brand associations

A new livestream retail analytics framework to assess the sales impact of emotional displays

The value of own delivery services in retailing

Cross-media consumption: Insights from super bowl advertising

The anatomy of the advertising budget decision: How analytics and heuristics drive sales performance

Prasad A. Naik Information

University	University of California, Davis
Position	___
Citations(all)	5568
Citations(since 2020)	1773
Cited By	4604
hIndex(all)	29
hIndex(since 2020)	19
i10Index(all)	42
i10Index(since 2020)	29
Email	Access Email
University Profile Page	University of California, Davis
Google Scholar	View Google Scholar Profile

Prasad A. Naik Skills & Research Interests

Marketing

Dynamic Models

Big Data

Dimension Reduction

Advertising

Top articles of Prasad A. Naik

Title	Journal	Author(s)	Publication Date
Sustainability Communications and corporate brand associations	Journal of Sustainable Marketing	Neeraj Bharadwaj Prasad A Naik Pravin Nath	2022
A new livestream retail analytics framework to assess the sales impact of emotional displays	Journal of Marketing	Neeraj Bharadwaj Michel Ballings Prasad A Naik Miller Moore Mustafa Murat Arat	2022/1
The value of own delivery services in retailing	Available at SSRN 3950965	Banggang Wu Yubo Chen Prasad A Naik	2021/10/27
Cross-media consumption: Insights from super bowl advertising	Journal of Interactive Marketing	Neeraj Bharadwaj Michel Ballings Prasad A Naik	2020/5
The anatomy of the advertising budget decision: How analytics and heuristics drive sales performance	Journal of Marketing Research	Ceren Kolsarici Demetrios Vakratsas Prasad A Naik	2020/6