Scott A. Neslin
Dartmouth College
H-index: 65
North America-United States
Top articles of Scott A. Neslin
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Can Creative Strategy Prevent Video Ad Audience Abandonment? | Available at SSRN 4715472 | Prasad Vana Scott Neslin | 2024/2/1 |
History Of Marketing Science, The | Russell S Winer Scott A Neslin | 2023/6/16 | |
How physical stores enhance customer value: The importance of product inspection depth | Journal of Marketing | Jonathan Z Zhang Chun-Wei Chang Scott A Neslin | 2022/3 |
The Impact of Manufacturer Online Direct Channel Entry on Incumbent Retailers' Marketing Mix and Sales | Available at SSRN 4262756 | Michiel Van Crombrugge Els Breugelmans Kathleen Cleeren Scott Neslin | 2022/10/31 |
The omnichannel continuum: Integrating online and offline channels along the customer journey | Journal of retailing | Scott A Neslin | 2022/3/1 |
The Antecedents and Consequences of Promo Code Redemptions | Available at SSRN 3930720 | Scott Neslin Wenyu Jiao | 2021/9/4 |
Refocusing loyalty programs in the era of big data: a societal lens paradigm | Marketing Letters | Valeria Stourm Scott A Neslin Eric T Bradlow Els Breugelmans So Yeon Chun | 2020/12 |
The past, present, and future of brand research | Marketing Letters | Travis Tae Oh Kevin Lane Keller Scott A Neslin David J Reibstein Donald R Lehmann | 2020/9 |
Identifying omnichannel deal prone segments, their antecedents, and their consequences | Journal of Retailing | Sara Valentini Scott A Neslin Elisa Montaguti | 2020/9/1 |
Free shipping promotions and product returns | Journal of Marketing Research | Edlira Shehu Dominik Papies Scott A Neslin | 2020/8 |
