Russell S. Winer
New York University
H-index: 48
North America-United States
Top articles of Russell S. Winer
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
History Of Marketing Science, The | Russell S Winer Scott A Neslin | 2023/6/16 | |
The decision to customize and its effect on brand experience | Psychology & Marketing | Luca Petruzzellis Russell S Winer | 2023/3 |
Behavioral response to price: Data-based insights and future research for retailing | Journal of Retailing | Gurumurthy Kalyanaram Russell S Winer | 2022/3/1 |
Sparking conversations: Editors’ Pick with commentaries and thematic article compilations | Marketing Letters | Aparna A Labroo Natalie Mizik Russell Winer | 2022/3 |
Marketing Letters encourages submissions to Replication Corner | International Journal of Research in Marketing | Aparna A Labroo Natalie Mizik Russell S Winer | 2022 |
Introducing Marketing Letters’ data policy | Marketing letters | Aparna A Labroo Natalie Mizik Russell Winer | 2022/9 |
Introduction to special issue on gender and ethnicity in the marketing professoriate | Marketing Letters | Aparna A Labroo Natalie Mizik Russell S Winer | 2021/9 |
Faculty research incentives and business school health: A new perspective from and for marketing | Journal of Marketing | Stefan Stremersch Russell S Winer Nuno Camacho | 2021/9 |
The Routledge companion to strategic marketing | Bodo B Schlegelmilch Russell S Winer | 2021 | |
Relaunching Marketing Letters | Marketing Letters | Eric T Bradlow Peter N Golder Joel Huber Sandy Jap Aparna A Labroo | 2020/12 |
An Updated Framework for Customer Relationship Management | Russell S Winer | 2020/11/24 | |
The past, present, and future of customer management | Marketing letters | Elliot Shin Oblander Sunil Gupta Carl F Mela Russell S Winer Donald R Lehmann | 2020/9 |
Commentaries: The Bass model: A parsimonious and accurate approach to forecasting mortality caused by COVID-19 | Intern. J. of Pharmaceutical and Healthcare Marketing | Greg Allenby L Gengler A Sood GJ Tellis RS Winer | 2020 |
