Esther Thorson
Michigan State University
H-index: 66
North America-United States
Top articles of Esther Thorson
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure | Journal of Interactive Advertising | Eunjin Kim Esther Thorson Margaret Duffy Heather Shoenberger | 2024/4/23 |
Emotion in Processing Advertising and News | Journalism & Communication Monographs | Esther Thorson | 2023/6 |
Predicting audience verification intention: The impact of partisanship, source, importance, and information familiarity on willingness to verify headlines | Journalism & Mass Communication Quarterly | Rachel R Mourão Esther Thorson Kevin Kryston Carin Tunney | 2023/6 |
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load | Computers in Human Behavior | Yuhmiin Chang Esther Thorson | 2023/2/1 |
Digital Advertising: Theory and Research | Esther Thorson | 2017/2/17 | |
100 Years of Advertising Studies in JMCQ | Journalism & Mass Communication Quarterly | Esther Thorson | 2023/12 |
Reaching science skeptics: How adaptive framing of climate change leads to positive responses via persuasion knowledge and perceived behavioral control | Communication Research | Renita Coleman Esther Thorson Cinthia Jimenez Kami Vinton | 2022/5/19 |
The consumer psychology of traditional media. | Esther Thorson | 2022 | |
COVID-19 communication ecology: Visualizing communication resource connections during a public health emergency using network analysis | American Behavioral Scientist | J Brian Houston Esther Thorson Eunjin Kim Murali K Mantrala | 2021/6 |
Perceived individual and societal values of news and paying for subscriptions | Journalism | Weiyue Chen Esther Thorson | 2021/6 |
Following and avoiding fear-inducing news topics: fear intensity, perceived news topic importance, self-efficacy, and news overload | Journalism Studies | Carin Tunney Esther Thorson Weiyue Chen | 2021/4/4 |
Under the influence: Social media influencers’ impact on response to corporate reputation advertising | Journal of Advertising | Eunjin Kim Margaret Duffy Esther Thorson | 2021/3/15 |
The twitterization of journalism: User perceptions of news tweets | Journalism | J Brian Houston Mitchell S McKinney Esther Thorson Joshua Hawthorne J David Wolfgang | 2020/5 |
Who uses fact-checking sites? The impact of demographics, political antecedents, and media use on fact-checking site awareness, attitudes, and behavior | The International Journal of Press/Politics | Craig T Robertson Rachel R Mourão Esther Thorson | 2020/4 |
National and local news consumption and indices of community participation in an American civic-journalism news environment | Journalism Studies | Esther Thorson Weiyue Chen Stephen Lacy | 2020/3/11 |
When do audiences verify? How perceptions about message and source influence audience verification of news headlines | Journalism & Mass Communication Quarterly | Stephanie Edgerly Rachel R Mourão Esther Thorson Samuel M Tham | 2020/3 |
Experiment, Laboratory, Design of | The International Encyclopedia of Media Psychology | Esther Thorson | 2020/9/8 |
Co-Authors
