Murali Mantrala
University of Missouri
H-index: 36
North America-United States
Top articles of Murali Mantrala
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
What is happening to my nearby stores? The own-and cross-effect of a radical store transformation on existing customers | Journal of the Academy of Marketing Science | Els Breugelmans Marleen Hermans Manfred Krafft Mirja Kroschke Felix Lehmkuhle | 2024/1 |
Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research | Ahmed Timoumi Manish Gangwar Murali K Mantrala | 2022/3/1 | |
Keyword portfolio optimization in paid search advertising | European Journal of Operational Research | Efthymia Symitsi Raphael N Markellos Murali K Mantrala | 2022/12/1 |
The impact of the internet on B2B sales force size and structure | Murali K Mantrala Sönke Albers | 2022/7/15 | |
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions | International Journal of Research in Marketing | Kelly Hewett G Tomas M Hult Murali K Mantrala Nandini Nim Kiran Pedada | 2022/6/1 |
Sales Force Productivity Models Chapter Draft Appearing in History of Marketing Science (Eds: Russell Winer and Scott Neslin) World Scientific-Now Publishers | Sales Force Murali K Mantrala | 2021/8/30 | |
COVID-19 communication ecology: Visualizing communication resource connections during a public health emergency using network analysis | American Behavioral Scientist | J Brian Houston Esther Thorson Eunjin Kim Murali K Mantrala | 2021/6 |
Seller creative selling in social commerce | International Journal of Advertising | Li Chen Fengxia Zhu Murali Mantrala Na Wang | 2021/3/23 |
The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce | European Journal of Marketing | Li Chen Fengxia Zhu Murali Mantrala | 2021/1/23 |
