ProfessorsProfessors of Drexel UniversityElea McDonnell Feit

Elea McDonnell Feit

Drexel University

H-index: 15

North America-United States

About Elea McDonnell Feit

Elea McDonnell Feit, With an exceptional h-index of 15 and a recent h-index of 13 (since 2020), a distinguished researcher at Drexel University, specializes in the field of Bayesian methods, choice models, A/B testing, product design, advertising incrementality.

His recent articles reflect a diverse array of research interests and contributions to the field:

Package ‘BTYD’

Context information can increase revenue in online display advertising auctions: Evidence from a policy change

Endogeneity and causal inference in marketing

Choices in networks: a research framework

Can negative buzz increase awareness and purchase intent?

Python for marketing research and analytics

Elea McDonnell Feit Information

University	Drexel University
Position	___
Citations(all)	1565
Citations(since 2020)	986
Cited By	976
hIndex(all)	15
hIndex(since 2020)	13
i10Index(all)	23
i10Index(since 2020)	16
Email	Access Email
University Profile Page	Drexel University
Google Scholar	View Google Scholar Profile

Elea McDonnell Feit Skills & Research Interests

Bayesian methods

choice models

A/B testing

product design

advertising incrementality

Top articles of Elea McDonnell Feit

Title	Journal	Author(s)	Publication Date
Package ‘BTYD’		Lukasz Dziurzynski Edward Wadsworth Peter Fader Elea McDonnell Feit Daniel McCarthy ...	2022/10/12
Context information can increase revenue in online display advertising auctions: Evidence from a policy change	Journal of Marketing Research	Sıla Ada Nadia Abou Nabout Elea McDonnell Feit	2022/10
Endogeneity and causal inference in marketing	Available at SSRN 4091717	Dominik Papies Peter Ebbes Elea McDonnell Feit	2022/4/23
Choices in networks: a research framework	Marketing Letters	Fred Feinberg Elizabeth Bruch Michael Braun Brett Hemenway Falk Nina Fefferman ...	2020/12
Can negative buzz increase awareness and purchase intent?	Marketing Letters	Jung Ah Han Elea McDonnell Feit Shuba Srinivasan	2020/3
Python for marketing research and analytics		Jason S Schwarz Chris Chapman Elea McDonnell Feit	2020