Christophe Van den Bulte

Christophe Van den Bulte

University of Pennsylvania

H-index: 33

North America-United States

About Christophe Van den Bulte

Christophe Van den Bulte, With an exceptional h-index of 33 and a recent h-index of 22 (since 2020), a distinguished researcher at University of Pennsylvania, specializes in the field of Marketing, social networks.

His recent articles reflect a diverse array of research interests and contributions to the field:

Participation vs. effectiveness in sponsored tweet campaigns: a quality-quantity conundrum

Augmented difference-in-differences

A randomized trial of behavioral nudges delivered through text messages to increase influenza vaccination among patients with an upcoming primary care visit

Too popular, too fast: Optimal advertising and entry timing in markets with peer influence

A 680,000-person megastudy of nudges to encourage vaccination in pharmacies

False discovery in A/B testing

Control and coordination in B2B networks

A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment

Christophe Van den Bulte Information

University

Position

Professor of Marketing The Wharton School of the

Citations(all)

10125

Citations(since 2020)

3036

Cited By

8158

hIndex(all)

33

hIndex(since 2020)

22

i10Index(all)

45

i10Index(since 2020)

34

Email

University Profile Page

University of Pennsylvania

Google Scholar

View Google Scholar Profile

Christophe Van den Bulte Skills & Research Interests

Marketing

social networks

Top articles of Christophe Van den Bulte

Title

Journal

Author(s)

Publication Date

Participation vs. effectiveness in sponsored tweet campaigns: a quality-quantity conundrum

Management Science

Jing Peng

Christophe Van den Bulte

2024/1/29

Augmented difference-in-differences

Marketing Science

Kathleen T Li

Christophe Van den Bulte

2023/7

A randomized trial of behavioral nudges delivered through text messages to increase influenza vaccination among patients with an upcoming primary care visit

American Journal of Health Promotion

Mitesh S Patel

Katherine L Milkman

Linnea Gandhi

Heather N Graci

Dena Gromet

...

2023/3

Too popular, too fast: Optimal advertising and entry timing in markets with peer influence

Management Science

Gila E Fruchter

Ashutosh Prasad

Christophe Van den Bulte

2022/6

A 680,000-person megastudy of nudges to encourage vaccination in pharmacies

Proceedings of the National Academy of Sciences

Katherine L Milkman

Linnea Gandhi

Mitesh S Patel

Heather N Graci

Dena M Gromet

...

2022/2/8

False discovery in A/B testing

Management Science

Ron Berman

Christophe Van den Bulte

2021

Control and coordination in B2B networks

Stefan Wuyts

Christophe Van den Bulte

2022/7/15

A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment

Proceedings of the National Academy of Sciences

Katherine L Milkman

Mitesh S Patel

Linnea Gandhi

Heather N Graci

Dena M Gromet

...

2021/5/18

A mega-study of text-message nudges encouraging patients to get vaccinated at their pharmacy

Katherine L Milkman

Mitesh S Patel

Linnea Gandhi

Heather Graci

Dena Gromet

...

2021/2/5

A Mega-Study of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment (preprint)

Katherine Milkman

Mitesh Patel

Linnea Gandhi

Heather Graci

Dena Gromet

...

2021

Social network design for inducing effort

Quantitative Marketing and Economics

Pinar Yildirim

Yanhao Wei

Christophe Van den Bulte

Joy Lu

2020/7/10

See List of Professors in Christophe Van den Bulte University(University of Pennsylvania)

Co-Authors

H-index: 83
george s day

george s day

University of Pennsylvania

H-index: 73
Thomas Valente

Thomas Valente

University of Southern California

H-index: 69
Gary Lilien

Gary Lilien

Penn State University

H-index: 57
Bernd Skiera

Bernd Skiera

Goethe-Universität Frankfurt am Main

H-index: 53
Chrysanthos Dellarocas

Chrysanthos Dellarocas

Boston University

H-index: 42
Arvind Rangaswamy

Arvind Rangaswamy

Penn State University

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