ProfessorsProfessors of Penn State UniversityArvind Rangaswamy

Arvind Rangaswamy

Penn State University

H-index: 42

North America-United States

About Arvind Rangaswamy

Arvind Rangaswamy, With an exceptional h-index of 42 and a recent h-index of 25 (since 2020), a distinguished researcher at Penn State University, specializes in the field of marketing, digital marketing, social networks, marketing analytics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Corrigendum to ‘The Role of Marketing in Digital Business Platforms’[Journal of Interactive Marketing 51 (2020) p. 72–90]

The role of marketing in digital business platforms

Arvind Rangaswamy Information

University	Penn State University
Position	___
Citations(all)	18675
Citations(since 2020)	5127
Cited By	15286
hIndex(all)	42
hIndex(since 2020)	25
i10Index(all)	80
i10Index(since 2020)	39
Email	Access Email
University Profile Page	Penn State University
Google Scholar	View Google Scholar Profile

Arvind Rangaswamy Skills & Research Interests

marketing

digital marketing

social networks

marketing analytics

Top articles of Arvind Rangaswamy

Title	Journal	Author(s)	Publication Date
Corrigendum to ‘The Role of Marketing in Digital Business Platforms’[Journal of Interactive Marketing 51 (2020) p. 72–90]	Journal of Interactive Marketing	Arvind Rangaswamy Nicole Moch Claudio Felten Gerrit van Bruggen Jaap E Wieringa ...	2021/2
The role of marketing in digital business platforms	Journal of Interactive Marketing	Arvind Rangaswamy Nicole Moch Claudio Felten Gerrit Van Bruggen Jaap E Wieringa ...	2020/8