Thorsten Hennig-Thurau
Westfälische Wilhelms-Universität Münster
H-index: 56
Europe-Germany
Top articles of Thorsten Hennig-Thurau
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted | PLoS one | David Jütte Thorsten Hennig-Thurau Gerrit Cziehso Henrik Sattler | 2024/2/9 |
Making Sense of Virtual Reality (Apps): Applying Topic Modeling to Metaverse Word of Mouth for Identifying Determinants of Consumer Ratings and App Adoption | Available at SSRN 4678185 | Raoul Kübler Thorsten Hennig-Thurau | 2023/9/1 |
Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings | Journal of the Academy of Marketing Science | Nico Schauerte Ricarda Schauerte Maren Becker Thorsten Hennig-Thurau | 2023/8/21 |
Social interactions in the metaverse: Framework, initial evidence, and research roadmap | Journal of the Academy of Marketing Science | Thorsten Hennig-Thurau Dorothea N Aliman Alina M Herting Gerrit P Cziehso Marc Linder | 2023/7 |
Applying option thinking to value experiential marketing content | Journal of Media Economics | Franziska Völckner Martin Spann Henrik Sattler Rouven Schwerdtfeger Thorsten Hennig-Thurau | 2023/4/3 |
The value of real-time multisensory social interactions in the virtual-reality metaverse: Framework, empirical probes, and research roadmap | Empirical Probes, and Research Roadmap (July 1, 2022) | Thorsten Hennig-Thurau Nilusha Aliman Alina Herting Gerrit Cziehso Raoul Kübler | 2022/7/1 |
Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media | Journal of Business Research | Maria Bartschat Gerrit Cziehso Thorsten Hennig-Thurau | 2022/3/1 |
Metaverse marketing | NIM Marketing Intelligence Review | Thorsten Hennig-Thurau Björn Ognibeni | 2022/11/1 |
Hurray for Hollywood? How Media Conglomerates’ New Partial Disintermediation Strategy Shapes Consumers’ Use of Streaming and Television | How Media Conglomerates’ New Partial Disintermediation Strategy Shapes Consumers’ Use of Streaming and Television (November 20, 2021) | Nico Wiegand Ricarda Schauerte Thorsten Hennig-Thurau | 2021/11/20 |
Social media resources and capabilities as strategic determinants of social media performance | International Journal of Research in Marketing | André Marchand Thorsten Hennig-Thurau Jan Flemming | 2021/9/1 |
The economics of filmed entertainment in the digital era | Thorsten Hennig-Thurau S Abraham Ravid Olav Sorenson | 2021/6 |
Co-Authors
