Dwayne D. Gremler
Bowling Green State University
H-index: 50
North America-United States
Top articles of Dwayne D. Gremler
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement | European Journal of Marketing | Samaneh Torkzadeh Mohammadali Zolfagharian Atefeh Yazdanparast Dwayne D Gremler | 2022/7/15 |
Rapport-Building Opportunities and Challenges in Technology-Infused Service Encounters | Sijun Wang Dwayne D Gremler | 2022/5/25 | |
Mapping of Journal of Service Research Themes: A 22-Year Review | Naveen Donthu Dwayne D Gremler Satish Kumar Debidutta Pattnaik | 2022/5 | |
Online reviews generated through product testing: can more favorable reviews be enticed with free products? | Journal of the Academy of Marketing Science | Ina Garnefeld Tabea Krah Eva Böhm Dwayne D Gremler | 2021/7 |
EBK: Services Marketing: Integrating Customer Service Across the Firm 4e | Alan Wilson Valarie Zeithaml Mary Jo Bitner Dwayne Gremler | 2020/10/7 | |
Twenty-seven years of service research: a literature review and research agenda | Journal of Services Marketing | Olivier Furrer Jie Yu Kerguignas Cécile Delcourt Dwayne D Gremler | 2020/4/13 |
Understanding and managing customer relational benefits in services: a meta-analysis | Dwayne D Gremler Yves Van Vaerenbergh Elisabeth C Brüggen Kevin P Gwinner | 2020/5 |
Co-Authors
