Martin Spann
Ludwig-Maximilians-Universität München
H-index: 44
Europe-Germany
Top articles of Martin Spann
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Reproducibility in Management Science | Management Science | Miloš Fišar Ben Greiner Christoph Huber Elena Katok Ali I Ozkes | 2023/12/22 |
How observation of other shoppers increases the in-store use of mobile technology | Journal of Retailing and Consumer Services | Gábor Darvasi Martin Spann Peter Pal Zubcsek | 2024/3/1 |
The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment | Sebastian Gabel Dominik Molitor Martin Spann | 2024/4/2 | |
MAN AND MACHINE: AR-BASED VOCATIONAL TRAINING FOR TACIT KNOWLEDGE TASKS | Alexander Pfaff Martin Spann | 2024 | |
Mobile Push vs. Pull Targeting and Geo-Conquesting | Information Systems Research | Dominik Molitor Martin Spann Anindya Ghose Philipp Reichhart | 2024/3/13 |
The Effect of Delivery Time on Repurchase Behavior in Quick Commerce | Journal of Service Research | Alice Harter Lucas Stich Martin Spann | 2024/3/4 |
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube” | Marketing Science | Nils Wlömert Dominik Papies Michel Clement Martin Spann | 2024/1 |
Buying What You Want or What You Need─ An Empirical Investigation of Purchase Motivation1 | Impact of Delivery Time on Consumer Behavior in Quick Commerce | Alice Harter Martin Spann | 2024/3/4 |
Frontiers: The interplay of user-generated content, content industry revenues, and platform regulation: Quasi-experimental evidence from YouTube | Marketing Science | Nils Wlömert Dominik Papies Michel Clement Martin Spann | 2024/1 |
When do robo-advisors make us better investors? The impact of social design elements on investor behavior | Journal of Behavioral and Experimental Economics | Camila Back Stefan Morana Martin Spann | 2023/4/1 |
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce | Psychology & Marketing | Alexander Pfaff Martin Spann | 2023/11 |
Digitizing local search: An empirical analysis of mobile search behavior in offline shopping | Decision Support Systems | Dominik Molitor Stephan Daurer Martin Spann Puneet Manchanda | 2023/11/1 |
The Impact of Uncertainty on Customer Satisfaction | Available at SSRN 4256115 | Camila Back Martin Spann Dominik Molitor | 2023/10/19 |
The Value of Difference: Uniqueness in Crypto Marketing | Available at SSRN 4495156 | Sophie Berghueser Martin Spann | 2023/6/29 |
Applying option thinking to value experiential marketing content | Journal of Media Economics | Franziska Völckner Martin Spann Henrik Sattler Rouven Schwerdtfeger Thorsten Hennig-Thurau | 2023/4/3 |
Charged Less, Paid More-Non-optimal Tariff Choice Decisions in the Electric Vehicle Services Market | Emanuel Schuster Martin Spann | 2022 | |
Transparency in Communication: Uncertainty in Expectations and Customer Satisfaction | Proceedings of the 51st European Marketing Academy Conference (EMAC 2022) | Camila Back Martin Spann | 2022 |
Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce | Proceedings of the 51st European Marketing Academy Conference (EMAC 2022) | Alexander Pfaff Martin Spann | 2022 |
Dynamic pricing and reference price effects | Journal of Business Research | David Prakash Martin Spann | 2022/11/1 |
Digital Pricing | Martin Spann | 2022 |
Co-Authors
