Dhruv Grewal
Babson College
H-index: 105
North America-United States
Top articles of Dhruv Grewal
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services | Journal of the Academy of Marketing Science | Ilana Shanks Maura L Scott Martin Mende Jenny van Doorn Dhruv Grewal | 2024/3/2 |
Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers | Olesia Nikulina Allard CR van Riel Jos GAM Lemmink Dhruv Grewal Martin Wetzels | 2024/2/8 | |
Autonomous stores: How levels of in-store automation affect store patronage | Journal of retailing | Sabine Benoit Birgit Altrichter Dhruv Grewal Carl-Philip Ahlbom | 2024/1/8 |
Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes | Journal of Retailing | Dahlia El-Manstrly Dennis Herhausen Abhijit Guha Markus Blut Dhruv Grewal | 2024/4/10 |
Using artificial intelligence to advance sustainable development in industrial markets: A complex adaptive systems perspective | Industrial Marketing Management | Cinthia Beccacece Satornino Shuili Du Dhruv Grewal | 2024/1/1 |
Generative AI and Marketing Education: What the Future Holds | Journal of Marketing Education | Abhijit Guha Dhruv Grewal Stephen Atlas | 2024/4 |
Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media | Journal of Marketing Research | Nita Umashankar Dhruv Grewal Abhijit Guha Timothy R Bohling | 2024/4 |
How artificiality and intelligence affect voice assistant evaluations | Journal of the Academy of Marketing Science | Abhijit Guha Timna Bressgott Dhruv Grewal Dominik Mahr Martin Wetzels | 2023/7 |
Customer Perceived Value: A Comprehensive Meta-analysis | Journal of Service Research | Markus Blut Damien Chaney Renaud Lunardo Rémi Mencarelli Dhruv Grewal | 2023/12/17 |
The perks and perils of artificial intelligence use in lateral exchange markets | Journal of Business Research | Cinthia B Satornino Dhruv Grewal Abhijit Guha Elisa B Schweiger Ronald C Goodstein | 2023/3/1 |
Understanding how music influences shopping on weekdays and weekends | Journal of Marketing Research | Carl-Philip Ahlbom Anne L Roggeveen Dhruv Grewal Jens Nordfält | 2023/10 |
The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion | Journal of Marketing Research | Dhruv Grewal Carl-Philip Ahlbom Stephanie M Noble Venkatesh Shankar Unnati Narang | 2023/12 |
Exploring Consumer Responses to COVID-19: Meaning Making, Cohort Effects, and Consumer Rebound | Journal of the Association for Consumer Research | Martin Mende Dhruv Grewal Abhijit Guha Kusum Ailawadi Anne Roggeveen | 2023/4/1 |
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis | Markus Blut Viktorija Kulikovskaja Marco Hubert Christian Brock Dhruv Grewal | 2023/9 | |
Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences | Dhruv Grewal Sabine Benoit Stephanie M Noble Abhijit Guha Carl-Philip Ahlbom | 2023/11/18 | |
In-store endcap projections and their effect on sales | Journal of Retailing | Elisa B Schweiger Carl-Philip Ahlbom Jens Nordfält Anne L Roggeveen Dhruv Grewal | 2023/3/1 |
A Systematic and Visual Overview of 25 Years of the Journal of Service Research: The Journey Continues | Martin Wetzels Dhruv Grewal Ruud Wetzels | 2023/11 | |
Complaint de-escalation strategies on social media | Journal of Marketing | Dennis Herhausen Lauren Grewal Krista Hill Cummings Anne L Roggeveen Francisco Villarroel Ordenes | 2023/3 |
You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training | Industrial Marketing Management | Cinthia Beccacece Satornino Jan Pelser Martin Wetzels Ko de Ruyter Dhruv Grewal | 2023/8/1 |
In-store communications: Understanding the mundane, the bright sides, and the unexpected | Australasian Marketing Journal | Anne L Roggeveen Elisa B Schweiger Dhruv Grewal | 2023/11 |
Co-Authors
