Robert W Palmatier
University of Washington
H-index: 59
North America-United States
Top articles of Robert W Palmatier
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions | Christine Moorman Harald J van Heerde C Page Moreau Robert W Palmatier | 2024/1 | |
Reprint: Sharing Economy—International Marketing Strategies | Irina V Kozlenkova Ju-Yeon Lee Diandian Xiang Robert W Palmatier | 2024/3/13 | |
Dynamic and global drivers of salesperson effectiveness | Journal of the Academy of Marketing Science | Danny P Claro Carla Ramos Robert W Palmatier | 2024/3 |
Personalized communication as a platform for service inclusion? Initial insights into interpersonal and AI-based personalization for stigmatized consumers | Journal of Service Research | Martin Mende Maura L Scott Valentina O Ubal Corinne MK Hassler Colleen M Harmeling | 2024/2 |
Multichannel discount spillover in B2B markets | Journal of the Academy of Marketing Science | Andrew T Crecelius Justin M Lawrence Robert W Palmatier Jonathan Z Zhang | 2023/9/29 |
Uncovering synergy and dysergy in consumer reviews: A machine learning approach | Management Science | Zelin Zhang Kejia Yang Jonathan Z Zhang Robert W Palmatier | 2023/4 |
Customer engagement in international markets | Journal of International Marketing | Lena Steinhoff Juanyi Liu Xiaoling Li Robert W Palmatier | 2023/3 |
Commentaries on relationship marketing: The present and future of customer relationships in services | Lena Steinhoff Robert W Palmatier Kelly D Martin Grace Fox Conor M Henderson | 2022/2/28 | |
A call for research at the public policy–marketing strategy interface | Journal of Public Policy & Marketing | Natalie Chisam Frank Germann Robert W Palmatier | 2022/7 |
From vision to reality: Lessons in creating a marketplace of ideas | Christine Moorman Harald J van Heerde C Page Moreau Robert W Palmatier | 2022/11 | |
An emerging theory of avatar marketing | Journal of Marketing | Fred Miao Irina V Kozlenkova Haizhong Wang Tao Xie Robert W Palmatier | 2022/1 |
50 years of social marketing: seeding solutions for the future | European Journal of Marketing | Timo Dietrich Erin Hurley Julia Carins Jay Kassirer Sharyn Rundle-Thiele | 2022/4/21 |
Influencer marketing effectiveness | Journal of marketing | Fine F Leung Flora F Gu Yiwei Li Jonathan Z Zhang Robert W Palmatier | 2022/11 |
Liposomal bupivacaine provides longer duration analgesia than bupivacaine hydrochloride in an adjustable sole-pressure model of equine lameness | American Journal of Veterinary Research | Valerie J Moorman Lynn M Pezzanite Gregg M Griffenhagen | 2022/4/1 |
Digital technologies: Tensions in privacy and data | Journal of the Academy of Marketing Science | Sara Quach Park Thaichon Kelly D Martin Scott Weaven Robert W Palmatier | 2022/11 |
Marketing Analytics: Based on First Principles | Robert W Palmatier J Andrew Petersen Frank Germann | 2022/3/24 | |
Toward a theory of corporate apology: mechanisms, contingencies, and strategies | European Journal of Marketing | Wei Shao Jordan W Moffett Sara Quach Jiraporn Surachartkumtonkun Park Thaichon | 2022/10/10 |
Online influencer marketing | Journal of the Academy of Marketing Science | Fine F Leung Flora F Gu Robert W Palmatier | 2022/3 |
Relationship marketing | BILLY BAI | ||
Does influencer marketing really pay off | Harvard business review | Fine F Leung Jonathan Z Zhang Flora F Gu Yiwei Li Robert W Palmatier | 2022/11/24 |
Co-Authors
