Jan-Benedict E.M. Steenkamp
University of North Carolina at Chapel Hill
H-index: 91
North America-United States
Top articles of Jan-Benedict E.M. Steenkamp
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Reprint: How Perceived Brand Globalness Creates Brand Value | Jan-Benedict EM Steenkamp Rajeev Batra Dana L Alden | 2024/3/13 | |
What is holding private label back in the United States and in emerging markets? | Journal of Retailing | Jan-Benedict EM Steenkamp | 2024/3/1 |
How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Ahead | Journal of international business studies | Jan-Benedict EM Steenkamp Rajeev Batra Dana L Alden | 2003/1/1 |
Brand equity in good and bad times: What distinguishes winners from losers in consumer packaged goods industries? | Journal of Marketing | Koushyar Rajavi Tarun Kushwaha Jan-Benedict EM Steenkamp | 2023/5 |
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis | Journal of the Academy of Marketing Science | Jan-Benedict EM Steenkamp Alberto Maydeu-Olivares | 2023/1 |
Cross-national differences in market response: line-length, price, and distribution elasticities in 14 Indo-Pacific Rim economies | Journal of Marketing Research | Hannes Datta Harald J van Heerde Marnik G Dekimpe Jan-Benedict EM Steenkamp | 2022/4 |
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry | International Journal of Research in Marketing | Bernadette J Van Ewijk Els Gijsbrechts Jan-Benedict EM Steenkamp | 2022/3/1 |
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning | International Journal of Research in Marketing | Bernadette J Van Ewijk Els Gijsbrechts Jan-Benedict EM Steenkamp | 2022/12/1 |
Managerial metric use in marketing decisions across 16 countries: A cultural perspective | Journal of International Business Studies | Ofer Mintz Imran S Currim Jan-Benedict EM Steenkamp Martijn de Jong | 2021/10 |
Building strong nation brands | International marketing review | Jan-Benedict Steenkamp | 2021/2/12 |
Admiral Jacky Fisher and the Art of Disruptive Leadership | Management and Business Review | Jan‐Benedict EM Steenkamp | 2021 |
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment | Journal of the Academy of Marketing Science | Jan-Benedict EM Steenkamp Alberto Maydeu-Olivares | 2021/1 |
The rise of online grocery shopping in China: which brands will benefit? | Journal of International Marketing | Bernadette J Van Ewijk Jan-Benedict EM Steenkamp Els Gijsbrechts | 2020/6 |
Branding in a hyperconnected world: Refocusing theories and rethinking boundaries | Journal of Marketing | Vanitha Swaminathan Alina Sorescu Jan-Benedict EM Steenkamp Thomas Clayton Gibson O’Guinn Bernd Schmitt | 2020/3 |
Global brand building and management in the digital age | Journal of International Marketing | Jan-Benedict EM Steenkamp | 2020/3 |
Co-Authors
