ProfessorsProfessors of University of MichiganRajeev Batra

Rajeev Batra

University of Michigan

H-index: 51

North America-United States

About Rajeev Batra

Rajeev Batra, With an exceptional h-index of 51 and a recent h-index of 35 (since 2020), a distinguished researcher at University of Michigan, specializes in the field of Brands, Global Brands, Marketing Communications, Cross-Cultural Consumer Research.

His recent articles reflect a diverse array of research interests and contributions to the field:

Reprint: How Perceived Brand Globalness Creates Brand Value

Publisher Correction: Unpacking collective materialism: how values shape consumption in seven Asian markets

How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Ahead

Unpacking collective materialism: how values shape consumption in seven Asian markets

Consumption attitudes and behaviors in Asia: a “discovery-oriented” fresh look

Uncertainty evokes consumers’ preference for brands incongruent with their global–local citizenship identity

Rajeev Batra Information

University	University of Michigan
Position	Ross School of Business
Citations(all)	35261
Citations(since 2020)	11204
Cited By	28139
hIndex(all)	51
hIndex(since 2020)	35
i10Index(all)	74
i10Index(since 2020)	56
Email	Access Email
University Profile Page	University of Michigan
Google Scholar	View Google Scholar Profile

Rajeev Batra Skills & Research Interests

Brands

Global Brands

Marketing Communications

Cross-Cultural Consumer Research

Top articles of Rajeev Batra

Title	Journal	Author(s)	Publication Date
Reprint: How Perceived Brand Globalness Creates Brand Value		Jan-Benedict EM Steenkamp Rajeev Batra Dana L Alden	2024/3/13
Publisher Correction: Unpacking collective materialism: how values shape consumption in seven Asian markets		Rajeev Batra S Arunachalam Nancy YC Wong Michael SW Lee	2024/1/1
How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Ahead	Journal of international business studies	Jan-Benedict EM Steenkamp Rajeev Batra Dana L Alden	2003/1/1
Unpacking collective materialism: how values shape consumption in seven Asian markets	Journal of International Business Studies	Rajeev Batra S Arunachalam Nancy YC Wong Michael SW Lee	2023/12/6
Consumption attitudes and behaviors in Asia: a “discovery-oriented” fresh look	Asia Pacific Journal of Marketing and Logistics	Rajeev Batra Dongmei Li Chi-Yue Chiu	2022/2/14
Uncertainty evokes consumers’ preference for brands incongruent with their global–local citizenship identity	Journal of Marketing Research	Sharon Ng Ali Faraji-Rad Rajeev Batra	2021/4