Gary Lilien
Penn State University
H-index: 69
North America-United States
Top articles of Gary Lilien
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Should B2B start-ups invest in marketing? | Industrial Marketing Management | Ofer Mintz Gary L Lilien | 2024/2/1 |
Horizontal Referrals in B2B Markets | Journal of Marketing Research | Mahima Hada Arnaud De Bruyn Gary L Lilien | 2024/2 |
Fixing Bad Marriages–When Should Firms Reassign Sales Reps? | Available at SSRN 4445694 | Wreetabrata Kar James C Reeder III Gary L Lilien | 2023/5/11 |
Models of Organizational Buying Behavior | Gary L Lilien | 2023 | |
Comment on “Clearing the paradigmatic fog–How to move forward in business marketing research: A response to Möller and Halinen (2022)” | Industrial Marketing Management | Gary L Lilien Stefan Wuyts | 2022/11 |
Managing ad hoc sales encounters in B2B markets | Industrial Marketing Management | Christian Schmitz You-Cheong Lee Lukas Isenberg Gary L Lilien | 2022/8/1 |
Preface and acknowledgements for the second edition | Gary L Lilien J Andrew Petersen Stefan Wuyts | 2022/7/15 | |
Business-to-business marketing: Looking back, looking forward | Rajdeep Grewal Gary L Lilien J Andrew Petersen Stefan Wuyts | 2022/7/15 | |
Handbook of business-to-business marketing | Gary L Lilien Andrew J Petersen Stefan Wuyts | 2022/7/15 | |
IJRM special section introduction: EMAC distinguished marketing scholar papers | International Journal of Research in Marketing | Gary L Lilien | 2020/3 |
Connect, engage, transform: how B2B researchers can engage in impactful industry collaboration | Erik Mooi Sudha Mani Michael Kleinaltenkamp Gary Lilien Ian Wilkinson | 2020/12/14 | |
A Retrospective from the Editors-in-Chief on the History of Interfaces/INFORMS Journal on Applied Analytics | Gary L Lilien Frederic H Murphy Terry P Harrison Jeffrey D Camm Srinivas Bollapragada | 2020/11 | |
Driving customer analytics from the top | Customer Needs and Solutions | Frank Germann Gary L Lilien Christine Moorman Lars Fiedler | 2020/10 |
Program of Action for Business-to-Business Doctoral Programs: A Reply to Commentary | Erwin Danneels Gary L Lilien | 2020/7/24 | |
The Effect of Systematic Marketing on Start-up Firm Valuation | Ofer Mintz Gary L Lilien | 2020/4 |
