Sundar Bharadwaj
University of Georgia
H-index: 36
North America-United States
Top articles of Sundar Bharadwaj
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Product Soft Landing of Experience Products and the Role of Pre-release Advertising Responsiveness | Available at SSRN 4713109 | PENG ZHANG Anindita Chakravarty Sundar G Bharadwaj | 2024/2/1 |
Enhancing Solution Effectiveness: The Role of Customer Adaptiveness: An Abstract | Victoria Kramer Manfred Krafft Sundar Bharadwaj Stefan Worm | 2022/5/25 | |
Despite efficiencies, mergers and acquisitions reduce firm value by hurting customer satisfaction | Journal of Marketing | Nita Umashankar S Cem Bahadir Sundar Bharadwaj | 2022/3 |
Do Sustainable New Products Contribute to Firm Value? | Available at SSRN 3882904 | Youngtak Kim Sundar G Bharadwaj | 2021/7/8 |
How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods | Journal of Public Policy & Marketing | Jeffrey R Parker Iman Paul Ryan Hamilton Omar Rodriguez-Vila Sundar G Bharadwaj | 2021/7 |
New product introductions for low-income consumers in emerging markets | Journal of the Academy of Marketing Science | S Arunachalam S Cem Bahadir Sundar G Bharadwaj Rodrigo Guesalaga | 2020 |
