Martin Wetzels
Universiteit Maastricht
H-index: 64
Europe-Netherlands
Top articles of Martin Wetzels
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Behavioural Effects of Providing Labour Market Information to Students Evidence from an Eye-tracking Pilot Study | Didier Fouarge Sanne Steens Martin Wetzels | 2024/3/7 | |
Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers | Olesia Nikulina Allard CR van Riel Jos GAM Lemmink Dhruv Grewal Martin Wetzels | 2024/2/8 | |
Enhancing Digital Advertising with Blockchain Technology | Journal of Interactive Marketing | Valerio Stallone Martin Wetzels Dominik Mahr Michael Klaas | 2024/2 |
Enhancing digital advertising with BCT: areas of innovation | Valerio Stallone Martin Wetzels Dominik Mahr Michael Klaas | 2023 | |
A Systematic and Visual Overview of 25 Years of the Journal of Service Research: The Journey Continues | Martin Wetzels Dhruv Grewal Ruud Wetzels | 2023/11 | |
You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training | Industrial Marketing Management | Cinthia Beccacece Satornino Jan Pelser Martin Wetzels Ko de Ruyter Dhruv Grewal | 2023/8/1 |
There is a secret to success: Linking customer experience management practices to profitability | Journal of Retailing and Consumer Services | Ruud WH Wetzels Martin Wetzels | 2023/7/1 |
How artificiality and intelligence affect voice assistant evaluations | Journal of the Academy of Marketing Science | Abhijit Guha Timna Bressgott Dhruv Grewal Dominik Mahr Martin Wetzels | 2023/7 |
Display advertising: the role of context and advertising appeals from a resistance perspective | Journal of Research in Interactive Marketing | Rodoula H Tsiotsou Leonidas Hatzithomas Martin Wetzels | 2023/4/4 |
Toward Multisensory Customer Experiences | Susan Stead Ruud Wetzels Martin Wetzels Gaby Odekerken-Schröder Dominik Mahr | 2022/3/26 | |
Perceived omnichannel customer experience (OCX): Concept, measurement, and impact | Journal of Retailing | Syed Mahmudur Rahman Jamie Carlson Siegfried P Gudergan Martin Wetzels Dhruv Grewal | 2022/12/1 |
The impact of asymmetric perceptions of buyer-supplier governance mechanisms on relational rents | International Journal of Operations & Production Management | Evelyne Vanpoucke Martin Wetzels Frank Rozemeijer Marion Pilzak-Blonska | 2022/1/3 |
The revolution of digital advertising will be tokenized | Valerio Stallone Martin Wetzels Dominik Mahr Michael Klaas | 2022 | |
Toward multisensory customer experiences: a cross-disciplinary bibliometric review and future research directions | Susan Stead Ruud Wetzels Martin Wetzels Gaby Odekerken-Schröder Dominik Mahr | 2022/8 | |
Trust at first talk: The role of delight and trustworthiness in voice-assisted smart service encounters | Timna Bressgott Jonas Föhr Dominik Mahr Claas Christian Germelmann Martin Wetzels | 2022 | |
How communications by AI-enabled voice assistants impact the customer journey | Journal of Service Management | Dhruv Grewal Abhijit Guha Elisa Schweiger Stephan Ludwig Martin Wetzels | 2022/7/8 |
The Differential Effects of CSR and CSI on Consumer Willingness to Pay: Implications for Service Providers and Retailers | SMR-Journal of Service Management Research | Sabine Benoit Julia Hartmann Christina Sichtmann Martin Wetzels | 2022/7/7 |
Ausgewählte Literatur zum Themengebiet „Smart Services “ | Smart Services | SJ Bell S Auh AB Eisingerich | 2022 |
Moving service research forward | Ming-Hui Huang Edward Malthouse Stephanie Noble Martin Wetzels | 2021/11 | |
Applications of Blockchain Technology in marketing—A systematic review of marketing technology companies | Valerio Stallone Martin Wetzels Michael Klaas | 2021/9/1 |
Co-Authors
