Henrik Sattler

About Henrik Sattler

Henrik Sattler, With an exceptional h-index of 43 and a recent h-index of 19 (since 2020), a distinguished researcher at Universität Hamburg, specializes in the field of Marketing, Branding, Digital Social Media.

His recent articles reflect a diverse array of research interests and contributions to the field:

White Americans’ preference for Black people in advertising has increased in the past 66 y: A meta-analysis

When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted

How Important Is Word of Mouth? Development, Validation, and Application of a Scale

Applying option thinking to value experiential marketing content

Choice-based conjoint analysis

Henrik Sattler Information

University

Position

___

Citations(all)

7918

Citations(since 2020)

1843

Cited By

6582

hIndex(all)

43

hIndex(since 2020)

19

i10Index(all)

82

i10Index(since 2020)

29

Email

University Profile Page

Google Scholar

Henrik Sattler Skills & Research Interests

Marketing

Branding

Digital Social Media

Top articles of Henrik Sattler

Title

Journal

Author(s)

Publication Date

White Americans’ preference for Black people in advertising has increased in the past 66 y: A meta-analysis

Proceedings of the National Academy of Sciences

Julia Diana Lenk

Jochen Hartmann

Henrik Sattler

2024/2/27

When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted

PLoS one

David Jütte

Thorsten Hennig-Thurau

Gerrit Cziehso

Henrik Sattler

2024/2/9

How Important Is Word of Mouth? Development, Validation, and Application of a Scale

Journal of Interactive Marketing

Jan-Michael Becker

Franziska Völckner

Henrik Sattler

2024/1/23

Applying option thinking to value experiential marketing content

Journal of Media Economics

Franziska Völckner

Martin Spann

Henrik Sattler

Rouven Schwerdtfeger

Thorsten Hennig-Thurau

...

2023/4/3

Choice-based conjoint analysis

Felix Eggers

Henrik Sattler

Thorsten Teichert

Franziska Völckner

2021/12/3

See List of Professors in Henrik Sattler University(Universität Hamburg)

Co-Authors

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