Wayne DeSarbo
Penn State University
H-index: 71
North America-United States
Top articles of Wayne DeSarbo
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Modeling the evolution of competitive market structure via competitive group dynamics | Journal of Modelling in Management | Amirali Kani Duncan KH Fong Wayne S. DeSarbo | 2023/3/31 |
Erratum to: The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class Methodology (Journal of Classification,(2022), 39, 2,(218-239), 10 … | Journal of Classification | Sunghoon Kim Ashley Stadler Blank Wayne S DeSarbo Jeroen K Vermunt | 2022/7 |
Estimating finite mixtures of ordinal graphical models | psychometrika | Kevin H Lee Qian Chen Wayne S DeSarbo Lingzhou Xue | 2022/3 |
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions | International Journal of Research in Marketing | Sunghoon Kim Wayne S DeSarbo Won Chang | 2021/9/1 |
Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments | Customer Needs and Solutions | Tammo HA Bijmolt Michel Wedel Wayne S DeSarbo | 2021/6 |
A generalized ordinal finite mixture regression model for market segmentation | International Journal of Research in Marketing | Yifan Zhang Duncan KH Fong Wayne S DeSarbo | 2021/12/1 |
The past, present, and future of measurement and methods in marketing analysis | Marketing Letters | Yu Ding Wayne S DeSarbo Dominique M Hanssens Kamel Jedidi John G Lynch | 2020/9 |
A smooth transition finite mixture model for accommodating unobserved heterogeneity | Journal of Business & Economic Statistics | Eelco Kappe Wayne S DeSarbo Marcelo C Medeiros | 2020/7/2 |
