george s day

george s day

University of Pennsylvania

H-index: 83

North America-United States

About george s day

george s day, With an exceptional h-index of 83 and a recent h-index of 45 (since 2020), a distinguished researcher at University of Pennsylvania,

His recent articles reflect a diverse array of research interests and contributions to the field:

Diagnosing the Market-Driven Approach to Innovation: Learning from Practice

Capturing innovation opportunities: Learning from growth leaders

The Potential of Agroforestry for Bioenergy in the UK

Accelerating growth with strategic innovation: Putting market driving into context

Commentary on formulating strategy from the outside in

Preparing marketing for greater turbulence

Overcoming the preparedness paradox: Five initiatives to ready businesses for an uncertain future disruption

Advanced Introduction to Marketing Strategy

george s day Information

University

Position

The Wharton School

Citations(all)

65161

Citations(since 2020)

13192

Cited By

69572

hIndex(all)

83

hIndex(since 2020)

45

i10Index(all)

179

i10Index(since 2020)

97

Email

University Profile Page

University of Pennsylvania

Google Scholar

View Google Scholar Profile

Top articles of george s day

Title

Journal

Author(s)

Publication Date

Diagnosing the Market-Driven Approach to Innovation: Learning from Practice

Strategic Management Review

George S Day

2025

Capturing innovation opportunities: Learning from growth leaders

Journal of Product Innovation Management

George S Day

2024

The Potential of Agroforestry for Bioenergy in the UK

Jonathan Morris

George Day

2023/8

Accelerating growth with strategic innovation: Putting market driving into context

Industrial Marketing Management

George S Day

2023/8/1

Commentary on formulating strategy from the outside in

Long Range Planning

George S Day

2022/8/1

Preparing marketing for greater turbulence

George S Day

2022/7/15

Overcoming the preparedness paradox: Five initiatives to ready businesses for an uncertain future disruption

Strategy & Leadership

George S Day

Roger Dennis

2022/6/14

Advanced Introduction to Marketing Strategy

George Day

2022/6/7

Preparing organizations for greater turbulence

California Management Review

Paul JH Schoemaker

George Day

2021/8

How vigilant leaders prepare for a turbulent future

Strategy & Leadership

George S Day

Karissa Kruse

2021/3/20

Navigating Digital Turbulence

Management and Business Review

George S Day

Paul JH Schoemaker

2021

Innovating how innovation works at Procter & Gamble

Strategy & Leadership

George S Day

Gregory P Shea

2021/12/10

MARKETING RESEARCH

Syed Saad Andaleeb

Khalid Hasan

2016/12/19

The dynamics of customer value propositions: An outside-in perspective

George S Day

2020/5/1

Converting strategic ambiguity to competitive advantage: How Philips Lighting solved the challenge of LED technology disruption

Strategy & Leadership

Paul JH Schoemaker

George S Day

Govi Rao

2020/3/18

Determinants of organizational vigilance: Leadership, foresight, and adaptation in three sectors

Futures & Foresight Science

Paul JH Schoemaker

George S Day

2020/3

Rethinking market orientation from the outside in

Marketing Science Institute Working Paper Series

George S Day

2020/2/9

Changing the work of innovation: A systems approach

California Management Review

George S Day

Gregory Shea

2020/11

How vigilant companies gain an edge in turbulent times

MIT Sloan Management Review

George S Day

Paul JH Schoemaker

2020

The yin and yang of outside-in thinking

George Day

2020/7/1

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