Shiri Melumad

University of Pennsylvania

H-index: 10

North America-United States

About Shiri Melumad

Shiri Melumad, With an exceptional h-index of 10 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Pennsylvania, specializes in the field of Consumer Psychology of Technology, Digital and Social Media Marketing, Role of Affect in Consumer Psychology.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Metaverse: A new digital frontier for consumer behavior

Vocalizing search: How voice technologies alter consumer search processes and satisfaction

The dynamics of distortion: How successive summarization alters the retelling of news

Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies

How Firm Decisions Shape Consumer Sharing

The smartphone as a pacifying technology

Full disclosure: How smartphones enhance consumer self-disclosure

Shiri Melumad Information

University	University of Pennsylvania
Position	The Wharton School
Citations(all)	742
Citations(since 2020)	717
Cited By	155
hIndex(all)	10
hIndex(since 2020)	10
i10Index(all)	10
i10Index(since 2020)	10
Email	Access Email
University Profile Page	University of Pennsylvania
Google Scholar	View Google Scholar Profile

Shiri Melumad Skills & Research Interests

Consumer Psychology of Technology

Digital and Social Media Marketing

Role of Affect in Consumer Psychology

Top articles of Shiri Melumad

Title	Journal	Author(s)	Publication Date
The Metaverse: A new digital frontier for consumer behavior	Journal of Consumer Psychology	Rhonda Hadi Shiri Melumad Eric S Park	2024/1
Vocalizing search: How voice technologies alter consumer search processes and satisfaction	Journal of Consumer Research	Shiri Melumad	2023/10/1
The dynamics of distortion: How successive summarization alters the retelling of news	Journal of Marketing Research	Shiri Melumad Robert Meyer Yoon Duk Kim	2021/12
Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies	Journal of Consumer Research	Dirk Hovy Shiri Melumad J Jeffrey Inman	2021/10/1
How Firm Decisions Shape Consumer Sharing	Advances in Consumer Research	Ike Silver Deborah Small Joseph Reiff Hengchen Dai Jana Gallus ...	2021
The smartphone as a pacifying technology	Journal of Consumer Research	Shiri Melumad Michel Tuan Pham	2020/8/1
Full disclosure: How smartphones enhance consumer self-disclosure	Journal of Marketing	Shiri Melumad Robert Meyer	2020/5