Rhonda Hadi
University of Oxford
H-index: 14
Europe-United Kingdom
Top articles of Rhonda Hadi
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The Metaverse: A new digital frontier for consumer behavior | Journal of Consumer Psychology | Rhonda Hadi Shiri Melumad Eric S Park | 2024/1 |
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content | Journal of the Academy of Marketing Science | Diogo Hildebrand Rhonda Hadi Sankar Sen | 2024/3/20 |
Crossmodal compensation: sensory discomfort affects consumer preferences across modalities | Psychology and Marketing | O Groth R Hadi L Block | 2024 |
How culture shapes consumer responses to anthropomorphic products | International Journal of Research in Marketing | Sara Baskentli Rhonda Hadi Leonard Lee | 2023/9/1 |
From tablet to table: How augmented reality influences food desirability | Journal of the Academy of Marketing Science | William Fritz Rhonda Hadi Andrew Stephen | 2023/5 |
Follow your nose when it sounds right: How brand names influence consumer responses to product scents | Journal of Business Research | Marina Carnevale Rhonda Hadi David Luna Ruth Pogacar | 2023/3/1 |
Blame the bot: Anthropomorphism and anger in customer–chatbot interactions | Journal of Marketing | Cammy Crolic Felipe Thomaz Rhonda Hadi Andrew T Stephen | 2022/1 |
Ethics for AI in Business | Available at SSRN 3871867 | Felipe Thomaz Natalia Efremova Francesca Mazzi Gregory Clark Ewan Macdonald | 2021/6/22 |
Social thermoregulation: A meta-analysis | Hans IJzerman Rhonda Hadi Nicholas A Coles Bastien Paris Sarda Elisa | 2021/2/26 | |
Flavor fatigue: Cognitive depletion influences consumer enjoyment of complex flavors | Journal of Consumer Psychology | Diogo Hildebrand Dan Rubin Rhonda Hadi Thomas Kramer | 2021/1 |
Shivering for status: When cold temperatures increase product evaluation | Journal of Consumer Psychology | Jaewoo Park Rhonda Hadi | 2020/4 |
The future of social media in marketing | Journal of the Academy of Marketing science | Gil Appel Lauren Grewal Rhonda Hadi Andrew T Stephen | 2020/1 |
Technology-augmented choice: How digital innovations are transforming consumer decision processes | Shiri Melumad Rhonda Hadi Christian Hildebrand Adrian F Ward | 2020/10 | |
Good vibrations: Consumer responses to technology-mediated haptic feedback | Journal of Consumer Research | Rhonda Hadi Ana Valenzuela | 2020/8/1 |
Co-Authors
