Lauren Grewal

Dartmouth College

H-index: 7

North America-United States

About Lauren Grewal

Lauren Grewal, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at Dartmouth College, specializes in the field of Consumer behavior, social media, social identity.

His recent articles reflect a diverse array of research interests and contributions to the field:

Delivering affordable clean energy to consumers

Complaint De-Escalation Strategies on Social Media

Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products

The future of social media in marketing

Lauren Grewal Information

University	Dartmouth College
Position	Assistant Professor of Business Administration
Citations(all)	2471
Citations(since 2020)	2437
Cited By	370
hIndex(all)	7
hIndex(since 2020)	7
i10Index(all)	7
i10Index(since 2020)	7
Email	Access Email
University Profile Page	Dartmouth College
Google Scholar	View Google Scholar Profile

Lauren Grewal Skills & Research Interests

Consumer behavior

social media

social identity

Top articles of Lauren Grewal

Title	Journal	Author(s)	Publication Date
Delivering affordable clean energy to consumers	Journal of the Academy of Marketing Science	Praveen K Kopalle Jesse Burkhardt Kenneth Gillingham Lauren S Grewal Nailya Ordabayeva	2024/2/5
Complaint De-Escalation Strategies on Social Media	Journal of Marketing	Dennis Herhausen Lauren Grewal Krista Hill Cummings Anne L Roggeveen Francisco Villarroel Ordenes ...	2023/3
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products	Journal of Consumer Research	Lauren Grewal Eugenia C Wu Keisha M Cutright	2022/6
The future of social media in marketing	Journal of the Academy of Marketing science	Gil Appel Lauren Grewal Rhonda Hadi Andrew T Stephen	2020/1