Gil Appel

Gil Appel

George Washington University

H-index: 7

North America-United States

About Gil Appel

Gil Appel, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at George Washington University, specializes in the field of Digital Marketing, Social Media, Artificial Intelligence.

His recent articles reflect a diverse array of research interests and contributions to the field:

Blockchain technology for creative industries: Current state and research opportunities

What makes people happy? Decoupling the experiential‐material continuum

Knowledge of Artificial Intelligence Predicts Lower AI Receptivity

Adoption patterns over time: a replication

Gender Differences in Communicative Abstraction and their Organizational Implications

Announcement: Winner 2020 IJRM Best Article

Gender differences in communicative abstraction.

The future of social media in marketing

Gil Appel Information

University

Position

___

Citations(all)

2171

Citations(since 2020)

2158

Cited By

254

hIndex(all)

7

hIndex(since 2020)

7

i10Index(all)

7

i10Index(since 2020)

7

Email

University Profile Page

Google Scholar

Gil Appel Skills & Research Interests

Digital Marketing

Social Media

Artificial Intelligence

Top articles of Gil Appel

Title

Journal

Author(s)

Publication Date

Blockchain technology for creative industries: Current state and research opportunities

Nikhil Malik

Gil Appel

Lan Luo

2023/3/1

What makes people happy? Decoupling the experiential‐material continuum

Journal of Consumer Psychology

Evan Weingarten

Kristen Duke

Wendy Liu

Rebecca W Hamilton

On Amir

...

2023/1

Knowledge of Artificial Intelligence Predicts Lower AI Receptivity

https://psyarxiv.com/t9u8g

Stephanie Tully

Chiara Longoni

Gil Appel

2023

Adoption patterns over time: a replication

Marketing Letters

Gil Appel

Eitan Muller

2021/12

Gender Differences in Communicative Abstraction and their Organizational Implications

Rutgers Business Review

Priyanka D Joshi

Cheryl J Wakslak

Laura Huang

Gil Appel

2021/7/1

Announcement: Winner 2020 IJRM Best Article

Gil Appel

Barak Libai

Eitan Muller

Ron Shachar

2021/6/1

Gender differences in communicative abstraction.

Journal of personality and social psychology

Priyanka D Joshi

Cheryl J Wakslak

Gil Appel

Laura Huang

2020/3

The future of social media in marketing

Journal of the Academy of Marketing science

Gil Appel

Lauren Grewal

Rhonda Hadi

Andrew T Stephen

2020/1

On the monetization of mobile apps

International Journal of Research in Marketing

Gil Appel

Barak Libai

Eitan Muller

Ron Shachar

2020

When and why consumers “accidentally” endanger their products

Management Science

Yaniv Shani

Gil Appel

Shai Danziger

Ron Shachar

2020/12

See List of Professors in Gil Appel University(George Washington University)

Co-Authors

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