Rebecca W. Hamilton
Georgetown University
H-index: 27
North America-United States
Top articles of Rebecca W. Hamilton
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Leveraging Opportunities and Managing Risks in Marketing Research | Rebecca W Hamilton | 2024/2 | |
Reaching for rigor and relevance: better marketing research for a better world | Marketing Letters | Shilpa Madan Gita Venkataramani Johar Jonah Berger Pierre Chandon Rajesh Chandy | 2023/3 |
Responses to financial scarcity and consumer literacy | ARS Hosany RW Hamilton | 2023 | |
What makes people happy? Decoupling the experiential‐material continuum | Journal of Consumer Psychology | Evan Weingarten Kristen Duke Wendy Liu Rebecca W Hamilton On Amir | 2023/1 |
On the strategic use of product scarcity in marketing | Journal of the Academy of Marketing Science | Rebecca W Hamilton AR Shaheen Hosany | 2023/11 |
Family responses to resource scarcity | Journal of the Academy of Marketing Science | AR Shaheen Hosany Rebecca W Hamilton | 2023/11 |
Partitioning cash flows to overcome retailer aversion to stocking new products | Decision Sciences | Anna G Devlin Wedad J Elmaghraby Rebecca W Hamilton | 2022/12 |
Navigating shared consumption experiences: Clarity about a partner’s interests increases enjoyment | Journal of Marketing Research | Yuechen Wu Rebecca W Hamilton Nicole You Jeung Kim Rebecca K Ratner | 2021/6 |
Understanding family responses to resource scarcity | ARS Hosany RW Hamilton | 2021 | |
Shared consumption experiences | Impact at JMR | Rebecca Hamilton | 2021 |
Online reviews of credence service providers: what do consumers evaluate, do other consumers believe the reviews, and are interventions needed? | Journal of Public Policy & Marketing | Shannon Lantzy Rebecca W Hamilton Yu-Jen Chen Katherine Stewart | 2021/1 |
Scarcity and coronavirus | Journal of Public Policy & Marketing | Rebecca Hamilton | 2021/1 |
Marketing insights from multimedia data: text, image, audio, and video | Rajdeep Grewal Sachin Gupta Rebecca Hamilton | 2021/12 | |
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship | Journal of Marketing Research | Rajdeep Grewal Sachin Gupta Rebecca Hamilton | 2020/11 |
Scarcity and consumer decision making: Is scarcity a mindset, a threat, a reference point, or a journey? | Kelly Goldsmith Vladas Griskevicius Rebecca Hamilton | 2020/10/1 | |
Scarcity of choice: The effects of childhood socioeconomic status on consumers’ responses to substitution | Journal of the Association for Consumer Research | Debora V Thompson Ishani Banerji Rebecca W Hamilton | 2020/10/1 |
The effect of childhood socioeconomic status on patience | Organizational Behavior and Human Decision Processes | Debora V Thompson Rebecca W Hamilton Ishani Banerji | 2020/3/1 |
When Are Shared Experiences Less Enjoyable Than Solo Experiences? The Role of Clarity and Need for Coordination | YUECHEN WU REBECCA W HAMILTON NICOLE Y KIM REBECCA K RATNER | 2020/2 |
Co-Authors
