Amna Kirmani

Amna Kirmani

University of Maryland

H-index: 27

North America-United States

About Amna Kirmani

Amna Kirmani, With an exceptional h-index of 27 and a recent h-index of 24 (since 2020), a distinguished researcher at University of Maryland, specializes in the field of Consumer behavior, persuasion, advertising, branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior

Designing Brand Cocreation Activities to Increase Digital Consumer Engagement

Not too far to help: Residential mobility, global identity, and donations to distant beneficiaries

In times of trouble: A framework for understanding consumers’ responses to threats

Amna Kirmani Information

University

Position

Professor of Marketing

Citations(all)

12890

Citations(since 2020)

4581

Cited By

10005

hIndex(all)

27

hIndex(since 2020)

24

i10Index(all)

33

i10Index(since 2020)

29

Email

University Profile Page

Google Scholar

Amna Kirmani Skills & Research Interests

Consumer behavior

persuasion

advertising

branding

Top articles of Amna Kirmani

Title

Journal

Author(s)

Publication Date

Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior

Journal of Business Ethics

In-Hye Kang

Amna Kirmani

2023/10/25

Designing Brand Cocreation Activities to Increase Digital Consumer Engagement

Journal of Interactive Marketing

Heather Johnson Dretsch

Amna Kirmani

Josh Lundberg

2023/9/20

Not too far to help: Residential mobility, global identity, and donations to distant beneficiaries

Journal of Consumer Research

Yajin Wang

Amna Kirmani

Xiaolin Li

2021/4/1

In times of trouble: A framework for understanding consumers’ responses to threats

Margaret C Campbell

J Jeffrey Inman

Amna Kirmani

Linda L Price

2020/10

See List of Professors in Amna Kirmani University(University of Maryland)