Eitan Muller
New York University
H-index: 58
North America-United States
Top articles of Eitan Muller
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The XaaS Life Cycle: Buzzers, Adopters, Users, Money | Barak Libai Eitan Muller Verena Schoenmueller | 2023 | |
Doubling revenues by adopting livestream shopping: A Synthetic DiD approach | Available at SSRN 4318978 | Weiqing Zhang Zekun Liu Xiao Liu Eitan Muller | 2023 |
Satiation and cross promotion: Selling and swapping users in mobile games | International Journal of Research in Marketing | Michael Haenlein Barak Libai Eitan Muller | 2022/12/22 |
Success and survival in livestream shopping | Available at SSRN 4028092 | Zekun Liu Weiqing Zhang Xiao Liu Eitan Muller Feiyu Xiong | 2022/2/6 |
Announcement: Winner 2020 IJRM Best Article | Gil Appel Barak Libai Eitan Muller Ron Shachar | 2021/6/1 | |
Adoption patterns over time: a replication | Marketing Letters | Gil Appel Eitan Muller | 2021/12 |
Delimiting disruption: Why Uber is disruptive, but Airbnb is not | International Journal of Research in Marketing | Eitan Muller | 2020/3/1 |
Software piracy and outsourcing in two-sided markets | Quantitative Marketing and Economics | Masakazu Ishihara Eitan Muller | 2020 |
On the monetization of mobile apps | International Journal of Research in Marketing | Gil Appel Barak Libai Eitan Muller Ron Shachar | 2020 |
Co-Authors
