Zsolt Katona

University of California, Berkeley

H-index: 20

North America-United States

About Zsolt Katona

Zsolt Katona, With an exceptional h-index of 20 and a recent h-index of 16 (since 2020), a distinguished researcher at University of California, Berkeley, specializes in the field of Online Marketing, Search Engine Marketing, Social Networks.

His recent articles reflect a diverse array of research interests and contributions to the field:

How AI Outperforms Humans at Creative Idea Generation

Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis

When and how should firms differentiate? Quality and advertising decisions in a duopoly

Ad blocking

Web Appendix for: When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly

Inefficiencies in digital advertising markets

Curation algorithms and filter bubbles in social networks

Quality score: The cost of a virtuous cycle

Zsolt Katona Information

University	University of California, Berkeley
Position	Haas School of Business
Citations(all)	3465
Citations(since 2020)	1861
Cited By	2284
hIndex(all)	20
hIndex(since 2020)	16
i10Index(all)	24
i10Index(since 2020)	17
Email	Access Email
University Profile Page	University of California, Berkeley
Google Scholar	View Google Scholar Profile

Zsolt Katona Skills & Research Interests

Online Marketing

Search Engine Marketing

Social Networks

Top articles of Zsolt Katona

Title	Journal	Author(s)	Publication Date
How AI Outperforms Humans at Creative Idea Generation	Available at SSRN 4751779	Noah Castelo Zsolt Katona Peiyao Li Miklos Sarvary	2024/3/7
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	Marketing Science	Peiyao Li Noah Castelo Zsolt Katona Miklos Sarvary	2024/1/25
When and how should firms differentiate? Quality and advertising decisions in a duopoly	Journal of Marketing Research	Dominique Olié Lauga Elie Ofek Zsolt Katona	2022/12
Ad blocking	Management Science	Aleksandr Gritckevich Zsolt Katona Miklos Sarvary	2022/6
Web Appendix for: When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly		Dominique Olié Lauga Elie Ofek Zsolt Katona	2022/2/2
Inefficiencies in digital advertising markets	Journal of Marketing	Brett R Gordon Kinshuk Jerath Zsolt Katona Sridhar Narayanan Jiwoong Shin ...	2021/1
Curation algorithms and filter bubbles in social networks	Marketing Science	Ron Berman Zsolt Katona	2020
Quality score: The cost of a virtuous cycle	Available at SSRN 2954707	Zsolt Katona Yi Zhu Lei Zhuang	2020/7/24