Eric Bradlow
University of Pennsylvania
H-index: 57
North America-United States
Top articles of Eric Bradlow
EXPRESS: More Likely to Pay but Less Engaged: the Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior
Journal of Marketing
2024/1/8
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior
JOURNAL OF MARKETING
2024/3/20
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary
Journal of Marketing
2024/2/7
FRIDAY, FEBRUARY 2, 2024
2024/2/2
Eric Bradlow
H-Index: 34
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation
International Journal of Research in Marketing
2023/6/1
A Bayesian Dual-Network Clustering Approach for Selecting Data and Parameter Granularities
Available at SSRN 4497834
2023/5/25
Eric Bradlow
H-Index: 34
Marketing Letters encourages submissions to Replication Corner
International Journal of Research in Marketing
2022
Selecting data granularity and model specification using the scaled power likelihood with multiple weights
Marketing Science
2022/7
Fast construction of interpretable whole-brain decoders
Cell Reports Methods
2022/6/20
Two-for-One Conjoint: Bayesian Cross-Category Learning for Shared-Attribute Categories
Available at SSRN 4136593
2022/6/14
John Mccoy
H-Index: 7
Eric Bradlow
H-Index: 34
Testing theories of goal progress in online learning
Journal of Marketing Research
2022/2
Correction to: Wharton Marketing: Where Academia Meets Practice
Customer Needs and Solutions
2021/12/1
Wharton Marketing: Where Academia Meets Practice
Customer Needs and Solutions
2021/12
Inferring Individual Preferences and Intra-Household Dynamics with Aggregate Data: An Application to Targeted TV Advertising
Available at SSRN 3864575
2021/6
Eric Bradlow
H-Index: 34
Peter Fader
H-Index: 35
The Dark Side of Category Expansion: Will (and Which) Existing Ones' Pay the Price'?
Available at SSRN 3837014
2021/4/30
Thresholded Partial Least Squares: Fast Construction of Interpretable Whole-brain Decoders
BioRXiv
2021/2/12
Relaunching Marketing Letters
Marketing Letters
2020/12
Refocusing loyalty programs in the era of big data: a societal lens paradigm
Marketing Letters
2020/12
Flexible utility function approximation via cubic bezier splines
psychometrika
2020/9
