Yuping Liu-Thompkins
Old Dominion University
H-index: 24
North America-United States
Top articles of Yuping Liu-Thompkins
Personalized email marketing in loyalty programs: The role of multidimensional construal levels
Journal of the Academy of Marketing Science
2024/1
Junzhou Zhang
H-Index: 6
Yuping Liu-Thompkins
H-Index: 16
Coordinating supply-related scarcity appeals with online reviews
Marketing Letters
2022/9
Yuping Liu-Thompkins
H-Index: 16
Vahid Rahmani
H-Index: 9
What drives retailer loyalty? A meta-analysis of the role of cognitive, affective, and social factors across five decades
Journal of Retailing
2022/2/25
Yuping Liu-Thompkins
H-Index: 16
Leila Khoshghadam
H-Index: 2
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
Journal of the Academy of Marketing Science
2022/11
Investigating the influence of regulatory focus on the efficacy of online review volume versus valence
European Journal of Marketing
2021/1/4
Yuping Liu-Thompkins
H-Index: 16
Vahid Rahmani
H-Index: 9
Refocusing loyalty programs in the era of big data: a societal lens paradigm
Marketing Letters
2020/12
Creating, metavoicing, and propagating: A road map for understanding user roles in computational advertising
Journal of Advertising
2020/8/7
ARTIFICIAL INTELLIGENCE FOR ADVERTISING RESEARCH
American Academy of Advertising. Conference. Proceedings (Online)
2020
The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’Post-Goal-Completion Behavior: An Abstract
2020
Junzhou Zhang
H-Index: 6
Yuping Liu-Thompkins
H-Index: 16
Co-Authors
