Harsha Gangadharbatla

About Harsha Gangadharbatla

Harsha Gangadharbatla, With an exceptional h-index of 22 and a recent h-index of 16 (since 2020), a distinguished researcher at University of Colorado Boulder, specializes in the field of advertising, interactive, digital, social media, technology.

His recent articles reflect a diverse array of research interests and contributions to the field:

Digital Advertising: Theory and Research

Pornified Content on Social Media: Exploring the Impact on Brazilian Addicts

GEN Z'S RESPONSE TO CSR MESSAGES IN THE CONTEXT OF BRAND PERFORMANCE INFORMATION

Advertising, Sustainability, and the Environment: An Interview with Larry Olson and Jim Heekin

The role of AI attribution knowledge in the evaluation of artwork

Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context

Roundtable on Sustainability and Advertising

A playbook for engaging in social and environmental activism in advertising

Harsha Gangadharbatla Information

University

Position

Associate Professor of Advertising

Citations(all)

3092

Citations(since 2020)

1672

Cited By

1948

hIndex(all)

22

hIndex(since 2020)

16

i10Index(all)

30

i10Index(since 2020)

20

Email

University Profile Page

Google Scholar

Harsha Gangadharbatla Skills & Research Interests

advertising

interactive

digital

social media

technology

Top articles of Harsha Gangadharbatla

Digital Advertising: Theory and Research

2017/2/17

Pornified Content on Social Media: Exploring the Impact on Brazilian Addicts

The Journal of Social Media in Society

2023/5/31

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

GEN Z'S RESPONSE TO CSR MESSAGES IN THE CONTEXT OF BRAND PERFORMANCE INFORMATION

American Academy of Advertising. Conference. Proceedings (Online)

2023

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

Advertising, Sustainability, and the Environment: An Interview with Larry Olson and Jim Heekin

Advertising & Society Quarterly

2023

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

The role of AI attribution knowledge in the evaluation of artwork

Empirical Studies of the Arts

2022/7

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context

Journal of Marketing Communications

2022/4/3

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

Roundtable on Sustainability and Advertising

Advertising & Society Quarterly

2022

Melissa Aronczyk
Melissa Aronczyk

H-Index: 12

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

Xinghua Li
Xinghua Li

H-Index: 7

A playbook for engaging in social and environmental activism in advertising

Advertising & Society Quarterly

2022

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

Author Meets Critics: Green Persuasion: Advertising, Voluntarism, and America's Lands

Advertising & Society Quarterly

2022

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

Individual and personality factors that explain selfie behaviors

2021/10/4

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

Exploring the privacy paradox among social media users in the United States

Journal of Data Protection & Privacy

2021/6/1

Kelty Logan
Kelty Logan

H-Index: 10

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

Covid-19 and advertising: the case for a paradigm shift

Journal of Current Issues & Research in Advertising

2021/1/2

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

The role of gender ideology in consumers’ reception of ads featuring stay-at-home dads

Journal of Current Issues & Research in Advertising

2021/1/2

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

Deepti Khedekar
Deepti Khedekar

H-Index: 2

The Role of Parental Mediation and Persuasion Knowledge in Children's Consumption of Unboxing Videos

Advertising & Society Quarterly

2021

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

Deepti Khedekar
Deepti Khedekar

H-Index: 2

Biohacking: An exploratory study to understand the factors influencing the adoption of embedded technologies within the human body

Heliyon

2020/5/1

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

What we stand to lose with fully online advertising education

Journal of Advertising Education

2020/5

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

FACTORS INFLUENCING SOCIAL MEDIA BURNOUT: IMPLICATIONS FOR ADVERTISERS

American Academy of Advertising. Conference. Proceedings (Online)

2020

Harsha Gangadharbatla
Harsha Gangadharbatla

H-Index: 13

ARTIFICIAL INTELLIGENCE FOR ADVERTISING RESEARCH

American Academy of Advertising. Conference. Proceedings (Online)

2020

See List of Professors in Harsha Gangadharbatla University(University of Colorado Boulder)

Co-Authors

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