Kihan Kim

Kihan Kim

Seoul National University

H-index: 21

Asia-South Korea

About Kihan Kim

Kihan Kim, With an exceptional h-index of 21 and a recent h-index of 14 (since 2020), a distinguished researcher at Seoul National University, specializes in the field of Sport Media, eSports, Sport Management, Sport Fandom, Advertising & PR.

His recent articles reflect a diverse array of research interests and contributions to the field:

Demand for Chinese Super League Broadcast: An Analysis of Broadcasters’ Match Selection and TV Ratings

Communication strategies for promoting sports participation for health: an examination of goal-framing effects in South Korea

The anticipated legacies of mega sporting events: An econometric analysis of Olympic announcement effect on the real estate market in small communities

Understanding the role of construal level in time-restriction

The Effect of Servicescape in Professional Baseball Stadium on Spectator’s Satisfaction and Repatronage Intention

Broadcaster choice and audience demand for live sport games: panel analyses of the Korea Baseball Organization

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts: A panel data analysis of 2019 Super Bowl advertisers

Determinants of audience demand for the telecasts of the China open tennis matches

Kihan Kim Information

University

Position

___

Citations(all)

1898

Citations(since 2020)

796

Cited By

1436

hIndex(all)

21

hIndex(since 2020)

14

i10Index(all)

33

i10Index(since 2020)

19

Email

University Profile Page

Seoul National University

Google Scholar

View Google Scholar Profile

Kihan Kim Skills & Research Interests

Sport Media

eSports

Sport Management

Sport Fandom

Advertising & PR

Top articles of Kihan Kim

Title

Journal

Author(s)

Publication Date

Demand for Chinese Super League Broadcast: An Analysis of Broadcasters’ Match Selection and TV Ratings

European Sport Management Quarterly

Shanshan Li

Kihan Kim

Yoonji Ryu

Hansol Kim

2023/11/29

Communication strategies for promoting sports participation for health: an examination of goal-framing effects in South Korea

Asian Journal of Communication

Yoonji Ryu

Kihan Kim

Yeayoung Noh

2023/11/2

The anticipated legacies of mega sporting events: An econometric analysis of Olympic announcement effect on the real estate market in small communities

Applied Economics

Chan Hyeon Hur

Kihan Kim

2023/2/13

Understanding the role of construal level in time-restriction

International Journal of Advertising

Hyuksoo Kim

Yunjae Cheong

Kihan Kim

2022/9/14

The Effect of Servicescape in Professional Baseball Stadium on Spectator’s Satisfaction and Repatronage Intention

International Journal of Human Movement Science

Buyeong Lee

Yeayoung Noh

2022

Broadcaster choice and audience demand for live sport games: panel analyses of the Korea Baseball Organization

Journal of Sport Management

Kihan Kim

Hojun Sung

Yeayoung Noh

Kimoon Lee

2021/11/22

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts: A panel data analysis of 2019 Super Bowl advertisers

International Journal of Advertising

Yeayoung Noh

Hyuksoo Kim

Kihan Kim

Yunjae Cheong

2021/8/19

Determinants of audience demand for the telecasts of the China open tennis matches

Research in Dance and Physical Activity

Hao Duo

Shanshan Li

Kihan Kim

2021/12

Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs …

International Journal of Advertising

Lira Yun

Kihan Kim

Yunjae Cheong

2020/10/2

See List of Professors in Kihan Kim University(Seoul National University)