Rhonda Hadi
University of Oxford
H-index: 14
Europe-United Kingdom
Top articles of Rhonda Hadi
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content
Journal of the Academy of Marketing Science
2024/3/20
Rhonda Hadi
H-Index: 7
Crossmodal compensation: sensory discomfort affects consumer preferences across modalities
Psychology and Marketing
2024
The Metaverse: A new digital frontier for consumer behavior
Journal of Consumer Psychology
2024/1
Rhonda Hadi
H-Index: 7
Shiri Melumad
H-Index: 6
How culture shapes consumer responses to anthropomorphic products
International Journal of Research in Marketing
2023/9/1
Rhonda Hadi
H-Index: 7
Leonard Lee
H-Index: 16
From tablet to table: How augmented reality influences food desirability
Journal of the Academy of Marketing Science
2023/5
Rhonda Hadi
H-Index: 7
Andrew Stephen
H-Index: 6
Follow your nose when it sounds right: How brand names influence consumer responses to product scents
Journal of Business Research
2023/3/1
Blame the bot: Anthropomorphism and anger in customer–chatbot interactions
Journal of Marketing
2022/1
Ethics for AI in Business
Available at SSRN 3871867
2021/6/22
Social thermoregulation: A meta-analysis
2021/2/26
Rhonda Hadi
H-Index: 7
Flavor fatigue: Cognitive depletion influences consumer enjoyment of complex flavors
Journal of Consumer Psychology
2021/1
Technology-augmented choice: How digital innovations are transforming consumer decision processes
2020/10
Shiri Melumad
H-Index: 6
Rhonda Hadi
H-Index: 7
Good vibrations: Consumer responses to technology-mediated haptic feedback
Journal of Consumer Research
2020/8/1
Rhonda Hadi
H-Index: 7
Shivering for status: When cold temperatures increase product evaluation
Journal of Consumer Psychology
2020/4
Jaewoo Park
H-Index: 5
Rhonda Hadi
H-Index: 7
The future of social media in marketing
Journal of the Academy of Marketing science
2020/1
Co-Authors
