Dan Rubin

About Dan Rubin

Dan Rubin, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at St John's University, specializes in the field of Consumer Behavior, Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Exploring customer engagement tensions when pursuing responsible business practices

There's not much to tell: The impact of emotional resilience on negative word‐of‐mouth following service failure

Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction

Beyond the box office: A conceptual framework for the drivers of audience engagement

Does multitasking change how we think? The impact of specialized depletion from concurrent task performance on subsequent behavior

Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non-native generations

Global trends in hospitality

Turn up the volume if you’re feeling lonely: The effect of mobile application sound on consumer outcomes

Dan Rubin Information

University

Position

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Citations(all)

147

Citations(since 2020)

146

Cited By

6

hIndex(all)

7

hIndex(since 2020)

7

i10Index(all)

6

i10Index(since 2020)

6

Email

University Profile Page

Google Scholar

Dan Rubin Skills & Research Interests

Consumer Behavior

Marketing

Top articles of Dan Rubin

Exploring customer engagement tensions when pursuing responsible business practices

Journal of Service Management

2024/4/25

Dan Rubin
Dan Rubin

H-Index: 1

There's not much to tell: The impact of emotional resilience on negative word‐of‐mouth following service failure

Psychology & Marketing

2023/9

Dan Rubin
Dan Rubin

H-Index: 1

Joan Ball
Joan Ball

H-Index: 7

Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction

Journal of Creating Value

2022/11

Beyond the box office: A conceptual framework for the drivers of audience engagement

Journal of Business Research

2022

Dan Rubin
Dan Rubin

H-Index: 1

V Kumar
V Kumar

H-Index: 3

Does multitasking change how we think? The impact of specialized depletion from concurrent task performance on subsequent behavior

Psychology & Marketing

2022/1/3

Dan Rubin
Dan Rubin

H-Index: 1

Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non-native generations

Journal of Marketing Communications

2022/11/17

Global trends in hospitality

Journal of Business Research

2022/3/1

Turn up the volume if you’re feeling lonely: The effect of mobile application sound on consumer outcomes

Journal of Business Research

2021/3/1

Flavor fatigue: Cognitive depletion influences consumer enjoyment of complex flavors

Journal of Consumer Psychology

2021/1

Online shopping cart abandonment: A consumer mindset perspective

Journal of Consumer Marketing

2020/6/18

See List of Professors in Dan Rubin University(St John's University)

Co-Authors

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