Lauren Grewal

Lauren Grewal

Dartmouth College

H-index: 7

North America-United States

About Lauren Grewal

Lauren Grewal, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at Dartmouth College, specializes in the field of Consumer behavior, social media, social identity.

His recent articles reflect a diverse array of research interests and contributions to the field:

Delivering affordable clean energy to consumers

Complaint De-Escalation Strategies on Social Media

Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products

The future of social media in marketing

Lauren Grewal Information

University

Position

Assistant Professor of Business Administration

Citations(all)

2471

Citations(since 2020)

2437

Cited By

370

hIndex(all)

7

hIndex(since 2020)

7

i10Index(all)

7

i10Index(since 2020)

7

Email

University Profile Page

Google Scholar

Lauren Grewal Skills & Research Interests

Consumer behavior

social media

social identity

Top articles of Lauren Grewal

Delivering affordable clean energy to consumers

Journal of the Academy of Marketing Science

2024/2/5

Complaint De-Escalation Strategies on Social Media

Journal of Marketing

2023/3

Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products

Journal of Consumer Research

2022/6

Lauren Grewal
Lauren Grewal

H-Index: 5

The future of social media in marketing

Journal of the Academy of Marketing science

2020/1

See List of Professors in Lauren Grewal University(Dartmouth College)

Co-Authors

academic-engine