Ju-Yeon Lee
Iowa State University
H-index: 13
North America-United States
Top articles of Ju-Yeon Lee
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Effects of bid protests against government agencies on firm performance: Role of interorganisational relationship | Economic Analysis and Policy | Daeyong Lee Ju-Yeon Lee Brett W Josephson | 2024/3/1 |
Digital Customer Misconduct: An Emergent Theory-Driven Framework | Available at SSRN 4468585 | Ju-Yeon Lee Shrihari Sridhar Shuai Yan Narendra Bosukonda | 2023/6/3 |
The effect of customer asset strategies on acquisition performance in business-to-government markets | Journal of the Academy of Marketing Science | Shuai Yan Ju-Yeon Lee Brett W Josephson | 2023/7/17 |
Commentaries on relationship marketing: The present and future of customer relationships in services | Lena Steinhoff Robert W Palmatier Kelly D Martin Grace Fox Conor M Henderson | 2022/2/28 | |
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact | Journal of Marketing Research (JMR) | Vikas Mittal Kyuhong Han Ju-Yeon Lee Shrihari Sridhar | 2021/8/1 |
Sharing economy: International marketing strategies | Journal of International Business Studies | Irina V Kozlenkova Ju-Yeon Lee Diandian Xiang Robert W Palmatier | 2021/2 |
Toward a theory of outside-in marketing: Past, present, and future | Sara Quach Park Thaichon Ju-Yeon Lee Scott Weaven Robert W Palmatier | 2020/8/1 | |
Improving cancer outreach effectiveness through targeting and economic assessments: Insights from a randomized field experiment | Journal of Marketing | Yixing Chen Ju-Yeon Lee Shrihari Sridhar Vikas Mittal Katharine McCallister | 2020/5 |
Co-Authors
