ProfessorsProfessors of University of VirginiaIrina Kozlenkova

Irina Kozlenkova

University of Virginia

H-index: 10

North America-United States

About Irina Kozlenkova

Irina Kozlenkova, With an exceptional h-index of 10 and a recent h-index of 9 (since 2020), a distinguished researcher at University of Virginia, specializes in the field of Marketing strategy, healthcare marketing, relationship marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Reprint: Sharing Economy—International Marketing Strategies

An emerging theory of avatar marketing

Sharing economy: International marketing strategies

Irina Kozlenkova Information

University	University of Virginia
Position	___
Citations(all)	2638
Citations(since 2020)	1949
Cited By	1284
hIndex(all)	10
hIndex(since 2020)	9
i10Index(all)	11
i10Index(since 2020)	9
Email	Access Email
University Profile Page	University of Virginia
Google Scholar	View Google Scholar Profile

Irina Kozlenkova Skills & Research Interests

Marketing strategy

healthcare marketing

relationship marketing

Top articles of Irina Kozlenkova

Title	Journal	Author(s)	Publication Date
Reprint: Sharing Economy—International Marketing Strategies		Irina V Kozlenkova Ju-Yeon Lee Diandian Xiang Robert W Palmatier	2024/3/13
An emerging theory of avatar marketing	Journal of Marketing	Fred Miao Irina V Kozlenkova Haizhong Wang Tao Xie Robert W Palmatier	2022/1
Sharing economy: International marketing strategies	Journal of International Business Studies	Irina V Kozlenkova Ju-Yeon Lee Diandian Xiang Robert W Palmatier	2021/2