ProfessorsProfessors of University of South FloridaJeannette A. Mena

Jeannette A. Mena

University of South Florida

H-index: 13

North America-United States

About Jeannette A. Mena

Jeannette A. Mena, With an exceptional h-index of 13 and a recent h-index of 13 (since 2020), a distinguished researcher at University of South Florida, specializes in the field of Marketing Strategy, International Marketing, International Business.

His recent articles reflect a diverse array of research interests and contributions to the field:

Using bibliometric research to advance the business-to-business sustainability literature: Establishing an integrative conceptual framework for future application

A Critical Review of Institutional Theory in Marketing: An Abstract

Jeannette A. Mena Information

University	University of South Florida
Position	Associate Professor of Marketing
Citations(all)	12280
Citations(since 2020)	7698
Cited By	7440
hIndex(all)	13
hIndex(since 2020)	13
i10Index(all)	13
i10Index(since 2020)	13
Email	Access Email
University Profile Page	University of South Florida
Google Scholar	View Google Scholar Profile

Jeannette A. Mena Skills & Research Interests

Marketing Strategy

International Marketing

International Business

Top articles of Jeannette A. Mena

Title	Journal	Author(s)	Publication Date
Using bibliometric research to advance the business-to-business sustainability literature: Establishing an integrative conceptual framework for future application	Industrial Marketing Management	Brian R Chabowski Peter Gabrielsson Jeannette A Mena	2022/4/1
A Critical Review of Institutional Theory in Marketing: An Abstract		Jeannette A Mena Veronika Ponomarenko	2020