ProfessorsProfessors of University of New HampshireBillur Akdeniz

Billur Akdeniz

University of New Hampshire

H-index: 15

North America-United States

About Billur Akdeniz

Billur Akdeniz, With an exceptional h-index of 15 and a recent h-index of 13 (since 2020), a distinguished researcher at University of New Hampshire, specializes in the field of Marketing strategy, new product development, innovation, brand management, international marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Looking back to move forward: Reviews and analyses of literature in industrial marketing

Brand architecture: a literature review and future research directions

Happily (N) ever after: An empirical examination of the termination of IJVs across emerging versus developed markets

The effects of crowdsourcing contribution type and temporal consistency on new product development success

The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry

Billur Akdeniz Information

University	University of New Hampshire
Position	Associate Professor of Marketing
Citations(all)	1544
Citations(since 2020)	829
Cited By	1006
hIndex(all)	15
hIndex(since 2020)	13
i10Index(all)	15
i10Index(since 2020)	14
Email	Access Email
University Profile Page	University of New Hampshire
Google Scholar	View Google Scholar Profile

Billur Akdeniz Skills & Research Interests

Marketing strategy

new product development

innovation

brand management

international marketing

Top articles of Billur Akdeniz

Title	Journal	Author(s)	Publication Date
Looking back to move forward: Reviews and analyses of literature in industrial marketing		M Billur Akdeniz M Berk Talay Ahmet H Kirca	2023/4/1
Brand architecture: a literature review and future research directions		M Berk Talay M Billur Akdeniz Janell D Townsend	2023/9/15
Happily (N) ever after: An empirical examination of the termination of IJVs across emerging versus developed markets	Journal of Business Research	M Billur Akdeniz M Berk Talay	2022/9/1
The effects of crowdsourcing contribution type and temporal consistency on new product development success	R&D Management	Matthew O'Hern Billur Akdeniz Shuili Du	2022/1
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry	International Journal of Research in Marketing	Ahmet H Kirca Praneet Randhawa M Berk Talay M Billur Akdeniz	2020/6/1