ProfessorsProfessors of Michigan State UniversityAhmet Kirca

Ahmet Kirca

Michigan State University

H-index: 20

North America-United States

About Ahmet Kirca

Ahmet Kirca, With an exceptional h-index of 20 and a recent h-index of 17 (since 2020), a distinguished researcher at Michigan State University, specializes in the field of International Business, International Marketing, Global Marketing, Marketing Strategy.

His recent articles reflect a diverse array of research interests and contributions to the field:

Looking back to move forward: Reviews and analyses of literature in industrial marketing

A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance

A study of the internationalization–performance relationship in global retailing: the moderating role of brand standardization and cultural diversity

The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry

Ahmet Kirca Information

University	Michigan State University
Position	Associate Professor
Citations(all)	5895
Citations(since 2020)	2395
Cited By	4645
hIndex(all)	20
hIndex(since 2020)	17
i10Index(all)	21
i10Index(since 2020)	20
Email	Access Email
University Profile Page	Michigan State University
Google Scholar	View Google Scholar Profile

Ahmet Kirca Skills & Research Interests

International Business

International Marketing

Global Marketing

Marketing Strategy

Top articles of Ahmet Kirca

Title	Journal	Author(s)	Publication Date
Looking back to move forward: Reviews and analyses of literature in industrial marketing		M Billur Akdeniz M Berk Talay Ahmet H Kirca	2023/4/1
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance	Journal of the Academy of Marketing Science	Valerie Good Douglas E Hughes Ahmet H Kirca Sean McGrath	2022/5
A study of the internationalization–performance relationship in global retailing: the moderating role of brand standardization and cultural diversity	Journal of International Marketing	Pravin Nath Ahmet H Kirca Saejoon Kim	2021/3
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry	International Journal of Research in Marketing	Ahmet H Kirca Praneet Randhawa M Berk Talay M Billur Akdeniz	2020/6/1