Gaia Rubera

About Gaia Rubera

Gaia Rubera, With an exceptional h-index of 24 and a recent h-index of 21 (since 2020), a distinguished researcher at Università Commerciale Luigi Bocconi, specializes in the field of Marketing Strategy, Innovation, Design Innovativeness, Creativity.

His recent articles reflect a diverse array of research interests and contributions to the field:

Introduction: special section on Contemporary Marketing Strategy Research

Monetary policy and financial markets: evidence from Twitter traffic

Terrorist Attacks, Cultural Incidents, and the Vote for Radical Parties: Analyzing Text from Twitter

Women and Governance: Central Bank Boards and Monetary Policy

The Telephone Game: the effect of online communication similarity on market performance

Disentangling the “echoverse” for brand communication

Quando le immagini diventano un serbatoio di dati per le aziende

Monetary policy, Twitter and financial markets: evidence from social media traffic

Gaia Rubera Information

University

Position

___

Citations(all)

4848

Citations(since 2020)

2712

Cited By

3231

hIndex(all)

24

hIndex(since 2020)

21

i10Index(all)

30

i10Index(since 2020)

30

Email

University Profile Page

Università Commerciale Luigi Bocconi

Google Scholar

View Google Scholar Profile

Gaia Rubera Skills & Research Interests

Marketing Strategy

Innovation

Design Innovativeness

Creativity

Top articles of Gaia Rubera

Title

Journal

Author(s)

Publication Date

Introduction: special section on Contemporary Marketing Strategy Research

Gaia Rubera

Kapil Tuli

Stefan Wuyts

2024/4/20

Monetary policy and financial markets: evidence from Twitter traffic

Trinity Economic Papers (TEP) Working Paper

Donato Masciandaro

Davide Romelli

Gaia Rubera

2023/6

Terrorist Attacks, Cultural Incidents, and the Vote for Radical Parties: Analyzing Text from Twitter

American Journal of Political Science

Francesco Giavazzi

Felix Iglhaut

Giacomo Lemoli

Gaia Rubera

2023/2/7

Women and Governance: Central Bank Boards and Monetary Policy

American Law and Economics Review

Donato Masciandaro

Paola Profeta

Davide Romelli

2023

The Telephone Game: the effect of online communication similarity on market performance

NLP methods to inform Marketing Strategy

Serena Pugliese

Gaia Rubera

Dirk Hovy

2022

Disentangling the “echoverse” for brand communication

NLP methods to inform Marketing Strategy

Serena Pugliese

Gaia Rubera

Giovanna Padula

2022

Quando le immagini diventano un serbatoio di dati per le aziende

ECONOMIA & MANAGEMENT

Paola Cillo

Francesco Grossetti

Gaia Rubera

2022

Monetary policy, Twitter and financial markets: evidence from social media traffic

Donato Masciandaro

Davide Romelli

Gaia Rubera

2021/4/7

Come creare valore con l’economia dei dati

Economia & Management

Paola Cillo

Gaia Rubera

2021

Measuring competition for attention in social media: National women’s soccer league players on twitter

Marketing Science

Federico Rossi

Gaia Rubera

2021

Tweeting on monetary policy and market sentiments: The central bank surprise index

BAFFI CAREFIN Centre Research Paper

Donato Masciandaro

Davide Romelli

Gaia Rubera

2020/3/1

Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation

Journal of the Academy of Marketing Science

Verdiana Giannetti

Gaia Rubera

2020/9

See List of Professors in Gaia Rubera University(Università Commerciale Luigi Bocconi)

Co-Authors

H-index: 101
A Parasuraman

A Parasuraman

University of Miami

H-index: 66
Gerard Tellis

Gerard Tellis

University of Southern California

H-index: 45
Andreas B. Eisingerich

Andreas B. Eisingerich

Imperial College London

H-index: 38
David Mazursky

David Mazursky

Hebrew University of Jerusalem

H-index: 32
Robert DeFillippi

Robert DeFillippi

Suffolk University

H-index: 20
Ahmet Kirca

Ahmet Kirca

Michigan State University

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