ProfessorsProfessors of Louisiana State UniversityDonald Lund

Donald Lund

Louisiana State University

H-index: 9

North America-United States

About Donald Lund

Donald Lund, With an exceptional h-index of 9 and a recent h-index of 9 (since 2020), a distinguished researcher at Louisiana State University, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Compulsion and reactance: Why do some green consumers fail to follow through with planned environmental behaviors?

The direct and interactive effects of retail community engagement

Service gifts, collective social connection and reciprocity

A signaling theory approach to relationship recovery

Donald Lund Information

University	Louisiana State University
Position	___
Citations(all)	795
Citations(since 2020)	525
Cited By	480
hIndex(all)	9
hIndex(since 2020)	9
i10Index(all)	9
i10Index(since 2020)	9
Email	Access Email
University Profile Page	Louisiana State University
Google Scholar	View Google Scholar Profile

Donald Lund Skills & Research Interests

Marketing

Top articles of Donald Lund

Title	Journal	Author(s)	Publication Date
Compulsion and reactance: Why do some green consumers fail to follow through with planned environmental behaviors?	Psychology & Marketing	Christian Hinsch Yihui Tang Donald J Lund	2021/12
The direct and interactive effects of retail community engagement	European Journal of Marketing	Donald J Lund John D Hansen Robert A Robicheaux Clara Cid Oreja	2021/11/23
Service gifts, collective social connection and reciprocity	European Journal of Marketing	Yihui Tang Christian Hinsch Donald J Lund Husni Kharouf	2020/11/4
A signaling theory approach to relationship recovery	European Journal of Marketing	Husni Kharouf Donald J Lund Alexandra Krallman Chris Pullig	2020/8/31