ProfessorsProfessors of Lehigh UniversityBeibei Dong

Beibei Dong

Lehigh University

H-index: 11

North America-United States

About Beibei Dong

Beibei Dong, With an exceptional h-index of 11 and a recent h-index of 11 (since 2020), a distinguished researcher at Lehigh University, specializes in the field of Services Marketing, Digital Marketing, AI.

His recent articles reflect a diverse array of research interests and contributions to the field:

EXPRESS: Swimming with the Shark: the Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Tales of two channels: digital advertising performance between AI recommendation and user subscription channels

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

The Paradigm of Sharing: A Unifying Conceptualization: An Abstract

Beibei Dong Information

University	Lehigh University
Position	Associate Professor
Citations(all)	2287
Citations(since 2020)	1241
Cited By	1546
hIndex(all)	11
hIndex(since 2020)	11
i10Index(all)	11
i10Index(since 2020)	11
Email	Access Email
University Profile Page	Lehigh University
Google Scholar	View Google Scholar Profile

Beibei Dong Skills & Research Interests

Services Marketing

Digital Marketing

Top articles of Beibei Dong

Title	Journal	Author(s)	Publication Date
EXPRESS: Swimming with the Shark: the Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing	Production and Operations Management	Haoyan Sun Eric Fang Beibei Dong Xiaoling Li	2024/3/20
Tales of two channels: digital advertising performance between AI recommendation and user subscription channels	Journal of Marketing	Beibei Dong Mengzhou Zhuang Eric Fang Minxue Huang	2024/3
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	Journal of Marketing	Eric Fang Beibei Dong Mengzhou Zhuang Fengyan Cai	2023/5
The Paradigm of Sharing: A Unifying Conceptualization: An Abstract		Beibei Dong K Sivakumar	2020