Eric Fang

Eric Fang

University of Illinois at Urbana-Champaign

H-index: 28

North America-United States

About Eric Fang

Eric Fang, With an exceptional h-index of 28 and a recent h-index of 26 (since 2020), a distinguished researcher at University of Illinois at Urbana-Champaign, specializes in the field of marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

EXPRESS: Swimming with the Shark: the Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Tales of two channels: digital advertising performance between AI recommendation and user subscription channels

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

The effects of price rank on clicks and conversions in product list advertising on online retail platforms

More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities.

The effects of Covid-19 on mobile app usage

Targeting the trypanosome kinetochore with CLK1 protein kinase inhibitors

How does omnichannel marketing enable businesses to cope with COVID-19? Evidence from a large-scale field experiment

Eric Fang Information

University

Position

Professor of Marketing and James Tower Faculty Fellow

Citations(all)

7071

Citations(since 2020)

3269

Cited By

5109

hIndex(all)

28

hIndex(since 2020)

26

i10Index(all)

31

i10Index(since 2020)

30

Email

University Profile Page

University of Illinois at Urbana-Champaign

Google Scholar

View Google Scholar Profile

Eric Fang Skills & Research Interests

marketing

Top articles of Eric Fang

Title

Journal

Author(s)

Publication Date

EXPRESS: Swimming with the Shark: the Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Production and Operations Management

Haoyan Sun

Eric Fang

Beibei Dong

Xiaoling Li

2024/3/20

Tales of two channels: digital advertising performance between AI recommendation and user subscription channels

Journal of Marketing

Beibei Dong

Mengzhou Zhuang

Eric Fang

Minxue Huang

2024/3

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

Journal of Marketing

Eric Fang

Beibei Dong

Mengzhou Zhuang

Fengyan Cai

2023/5

The effects of price rank on clicks and conversions in product list advertising on online retail platforms

Information Systems Research

Mengzhou Zhuang

Eric Fang

Jongkuk Lee

Xiaoling Li

2021/12

More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities.

MIS Quarterly

Tanya Ya Tang

Eric Er Fang

William J Qualls

2020/12/1

The effects of Covid-19 on mobile app usage

Available at SSRN 3740433

Mengzhou Zhuang

Eric Fang

Rebecca Wang

Yoonju Han

2020/12/1

Targeting the trypanosome kinetochore with CLK1 protein kinase inhibitors

Nature microbiology

Manuel Saldivia

Eric Fang

Xiaolei Ma

Elmarie Myburgh

Juliana BT Carnielli

...

2020/10

How does omnichannel marketing enable businesses to cope with COVID-19? Evidence from a large-scale field experiment

Evidence from a Large-Scale Field Experiment (July 1, 2020)

Mengzhou Zhuang

Eric Fang

Fengyan Cai

2020/7/1

See List of Professors in Eric Fang University(University of Illinois at Urbana-Champaign)