ProfessorsProfessors of University of OregonConor M. Henderson

Conor M. Henderson

University of Oregon

H-index: 11

North America-United States

About Conor M. Henderson

Conor M. Henderson, With an exceptional h-index of 11 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Oregon, specializes in the field of Marketing Strategy, Customer Loyalty, Sports Marketing, Sponsorship.

His recent articles reflect a diverse array of research interests and contributions to the field:

The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value

Commentaries on relationship marketing: The present and future of customer relationships in services

Customer Inertia Marketing

Customer Success Management: The next evolution in customer management practice?

Conor M. Henderson Information

University	University of Oregon
Position	___
Citations(all)	1403
Citations(since 2020)	1001
Cited By	756
hIndex(all)	11
hIndex(since 2020)	10
i10Index(all)	11
i10Index(since 2020)	10
Email	Access Email
University Profile Page	University of Oregon
Google Scholar	View Google Scholar Profile

Conor M. Henderson Skills & Research Interests

Marketing Strategy

Customer Loyalty

Sports Marketing

Sponsorship

Top articles of Conor M. Henderson

Title	Journal	Author(s)	Publication Date
The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value	Journal of the Academy of Marketing Science	Conor M. Henderson Marc Mazodier Jamel Khenfer	2023
Commentaries on relationship marketing: The present and future of customer relationships in services		Lena Steinhoff Robert W Palmatier Kelly D Martin Grace Fox Conor M Henderson ...	2022/2/28
Customer Inertia Marketing	Journal of the Academy of Marketing Science	Conor M Henderson Lena Steinhoff Colleen M Harmeling Robert W Palmatier	2021/3
Customer Success Management: The next evolution in customer management practice?	Industrial marketing management	Bryson Hilton Bita Hajihashemi Conor M Henderson Robert W Palmatier	2020/10/1